Key Words Flashcards
synergy
the cooperation of two or more companies who collaborate to promote a product
intertextuality
referencing something else
vertical integration
when the company owns the supply chain
horizontal integration
when the company acquires or outsources other businesses at the same stage of the supply chain
saturation distribution
filling all available cinemas simultaneously on its opening weekend in order to create a cultural event and crowd out other films.
vaulting
taking a product out of the market so it is not available for purchase.
convergence
The merging together of previously separate entities (i.e Smartphones can do a wide range of tasks that would previously needed different products)
mass audience
big audience, often wide age range
niche audience
smaller more selective audience with a more particular taste
globalization
a term to show how the world is becoming interconnected through trade and culture exchange
proliferation
the rapid increase in number or amount of somethings
oligopoly
a state of limited competition where a market is shared by a small number of producers
conglomerate
a company that owns numerous companies involved in mass media enterprises (such as TV, radio, film, publishing, internet etc).
free market capitalism
the idea that anyone has the opportunity to set-up a business and make a profit
value chain
how value is added to a product in it’s distribution for example making money through merchandising
