newspapers Flashcards
The daily mail audience age
40-60
Average age found to be 58 in 2017
Daily mail political affiliation
Conservative right wing
Daily mail ownership
The daily mail and general trust
Founded by rothermore
How good at selling us the daily mail
2nd best in uk after the sun
Lowest demographic in what age group
15-44
Daily mail news type
Mix if soft and hard, focus on celebrity culture, royals
The guardian average age demographic
25-45
Guardian Twitter followers
Over 10 million
Shows popularity among young readers
Daily mail online founded
2003
Guardian online founded
1999
Values of the guardian
Freedom of press and high quality journalism
Values of the daily mail
More focus on sales and revenue hence the lean towards popular news
Regulation of the guardian
Self regulated
Regulation if the daily mail
Ipso
Daily mail online website visits
2nd most visited online news site after bbc
The guardian public opinion
As if 2022 according to yougov it has the best public opinion
The guardian profit
All profit reinvested into journalism rather than to benefit a shareholder
Funding the daily mail
Relies of advertising and purchases. Advertisers often prefer volume of stories over quality
The guardian funding
Relies on purchases, donations and subscriptions
Daily mail eu views
Often critical of eu
Very patriotic
The guardian eu views
Often in favour of eu
Guardian ownership
Owned by the guardian media group who are owned by scott trust
