Radio 1 Breakfast show

Question 1

The BBC radio 1 breakfast show is the most popular BBC radio 1 show
True of False

Answer 1

True
BBC Radio 1 pulled in 8.97million listeners aged 10 and over during 2021, with the Radio 1 Breakfast Show with Greg James attracting 4.85million 10+ listeners

Question 2

Current Radio 1 Breakfast show listenership

Answer 2

around 4.2 - 4.3 million

Question 3

Hours that BBCR1BS is on

Answer 3

7:00 am – 10:30 am

previously 6:30 - 10:00

Question 4

Examples of audience interaction

Answer 4

Yesterday’s Quiz​

10 minute takeover

Question 5

How much has BBCR1BS listeners fallen by

Answer 5

Fell from roughly5 million to 4.3 million during covid. Could be due to cultural impacts such as the pandemic causing less people go out of their house and use a car radio but also social factors as digital convergence causing streaming to take over.

Question 6

Target audience

Answer 6

15-29 year olds (R1’s core demographic)

Question 7

When did Greg James start presenting

Answer 7

Aug 2018 ​

Took over from Nick Grimshaw

Question 8

What is the radio 1 budget

Answer 8

Around £34 Million