Th1.2: Influences of Habitual Behaviour Flashcards
1
Q
What do habits do to consumers?
A
reduce the amount of time it takes to do something, because they no longer think consciously
2
Q
How do habits create a decision to barrier making?
A
they limit or prevent consumers considering an alternative
3
Q
What area does habitual behaviour include?
A
addictions - influencing people’s decisions dramatically
4
Q
How do supermarkets take advantage of habitual behaviour?
A
most people grab something they see at eye level, hence why they put more expensive items higher up and cheaper ones lower down
