Th1.2: Consumer Weakness at Computation Flashcards
1
Q
How does a lack computation affect rationality?
A
many consumers aren’t willing/able to make comparisons between prices and so buy more expensive goods than needed
2
Q
How can consumers make irrational decisions?
A
by not looking at the long term effects
3
Q
What else affects rationality? poor…
A
self-control
