Test 3 (Ch. 8-10) Flashcards
conformity
YOU change your behavior to fit in with a group or to match others, nobody is telling you to change
compliance
changing your behavior in response to a DIRECT REQUEST
obedience
changing your behavior because of a DIRECT REQUEST from AUTHORITY
informational conformity (social validation)
go with the group not because you fear rejection, but you think THE GROUP IS RIGHT and will check to ensure your accuracy
normative conformity
go along with the group because you want to be accepted, NOT REJECTED
descriptive behavior
how the group would typically do a behavior
injunctive behavior
behavior that is typically approved of
universal motivation:
we want to AVOID REJECTION
Schacter (outlier)
put one confederate into groups and said no matter what the group decides, the confederate must disagree. three stages:
1) argue (convince outlier)
2) ignore
3) punish (if given the opportunity)
Asch (lines)
people went along with the group 37% of the time for different reasons!
normative influence happens more often when these four things are present:
SiUnImSst
1) size of the group (bigger=norm. influence)
2) unanimity (one dissenter will encourage you)
3) immediacy (the more immediately you must respond, the more likely you are to agree)
4) social strength (care more about opinions of some than others)
Moscovici’s Theory
a majority sways by the size, while a minority sways by the style of an argument
Bond/Smith (meta-analysis, indiv/collect norm conformity)
conformity exists no matter what, but normative conformity happens more in collectivism than in individualism
Sherif (lazer dot)
auto-kinetic effect with the laser and the dot. asked for a rating of how much the dot moved. then put them in a group and asked. then gave their final response. assessments were now in line with each other (anchoring)
informational influence happens when there three things are present:
ACE
1) ambiguity
2) crises (we don’t want to do something wrong and cause a greater disaster!)
3) experts (are talking)
social contagion
one person exhibits a behavior that spreads through their social environment (memes, devious licks)
mass psychogenic illness
one person’s symptoms spread through their social environment (Tanganyikan Laughing Epidemic, Dancing Plague of 1518)
Principles of Compliance
CRSAFP
commitment and consistency
reciprocation
scarcity
attention
friendship and liking
persuasion
foot-in-the-door
COMMITMENT, requests start small and get bigger
freedman and fraser (foot in the door)
asked for people to take a safe driving sticker, then to display a big, ugly safe driving sign in their ward. those with sticker did 76% while those without only 2% agreed
low-ball
COMMITMENT, get a low entry deal, but then other things are attached to it and you’re already agreed and likely won’t say no
bait and switch
COMMITMENT, advertise an awesome deal but only have a small amount of things available, they run out and you agree to a less attractive deal
labeling
CONSISTENCY, if you label someone as something, they want to act consistently with it (ex; you look like someone who cares about the environment. buy our electric car)
obligation
WHY COMMITMENT AND CONSISTENCY WORKS, you feel obligated to either yourself or someone else!
door in the face
RECIPROCATION, ask for something absurd then follow it up with something that seems more reasonable, ask for a lot settle for a little
1) must be conceivable
2) must come from the same person
that’s not all!
RECIPROCATION, think they are being so generous and you need to reciprocate (ex; infomercials)
burger (bake sale)
had a bake sale. used that’s not all,a bargain, or just sold for $1. 56% that’s not all, 25% bargain, 20% $1
favors
RECIPROCATION, if i ask a favor of you, I will reciprocate and you will like me! (ex; ben franklin book)
scarcity
what is rare is good (limited # OR time)
pique
draw in their attention
disrupt then reframe
break somebody’s attentional focus, they’re more likely to agree to your request (cognitive misers, more effort to think through things)
david/knowles (disrupt then reframe)
$3 postcard, 30% bought.
300 pennies postcard, 65% purchased.
friendship and liking
more willing to agree to things from people that you like
incidental similarities
small similarities between convincer and convincee (ex; barnes and noble guy says he also like mysteries to sell me more)
ingratiation/self-promotion
ingratiate yourself to convincee to convince them (ex; compliment them)
persuasion
an attempt to change someone’s personal attitude (NOT normative, YES informative) (who is saying what to whom?)
sleeper effect
forgot who the source is, influenced by information. credibility only matters in the short term
source credibility
WHO, expertise, trustworthiness, power, likability (determined by similarity and attractiveness)
hovland/weiss (atomic energy)
article about an atomic energy source written by oppenheimer or a random journalist. oppenheimer was influential for about a week before it evened out
WHAT
personal importance
humor
fear (only works to a point, bell curve)
one-sided
primacy vs. recency
how can fear be persuasive? (2)
1) convince the person they are susceptible to danger
2) must be told how to avoid it
levanthol (smokers)
gave smokers lung cancer movie or a pamphlet on how to quit smoking or both. those who got both smoked less
one-sided
works well for the uninformed. this is when we only discuss ourselves!
primacy vs. recency
primacy: effective when choices are presented all at once, since you want to be the first
recency: effective across time (is it repeated and fresh)
you want to be first, or last.
in order for WHOM to be persuasive, you need: (2)
RY
1) receptivity
2) yielding (are their opinions changing)
need for cognition
self-presentation
individualist vs. collectivist
ego depletion
need for cognition
high need = strong argument requires
low need = easy argument required