Test 3

Question 1

policy of the state to protect the interest of the consumer, promote his general welfare and to establish standards of conduct for busness and industry.

Answer 1

THE CONSUMER ACT OF THE PHILIPPINES

Question 2

assigned government agency for enforcing the laws and regulations governing advertising practices in the philippines.

Answer 2

DEPARTMENT OF TRADE AND INDUSTRY

Question 3

Refers to user interface designed or manipulated with the substantial effect of subverting or impairing user autonomy, decision making, or choice.

Answer 3

DARk PATTERNS

Question 4

Commercial and promotional advertisements sent to subscribers who have prior consent or have specifically opted-in to receive messages.

Answer 4

text messaging

Question 5

company attempts to advertise and promote its products by associating them with a public event without paying the fees that an exclusive sponsor is required to pay.

Answer 5

AMBUSH MARKETING

Question 6

These are like advertising films, but that does not come up with any story.

Answer 6

Video advertising

Question 7

it provides the public with colorful visualized content with audio and motion signals.

Answer 7

BROADCAST TELEVISION

Question 8

These are less expensive broadcast media compared to advertising films and usually seen before the movie starts.

Answer 8

DIGITAL

Question 9

The process of planning and excuting the 4P’s to create exchanges that satisfy individual and organizational objectives

Answer 9

MARKETING

Question 10

it is the paid form of non-personal presentation and promotion of ideas, goods, or services by an identified sponsor.

Answer 10

ADVERTISING