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Advertising finals > chapter 5 > Flashcards

chapter 5 Flashcards

1
Q

defined as different media channels or broadcasters such as the
television, internet, audio podcasts, video content, and others.

A

Broadcast media

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2
Q

The primary purpose of ___________________ is to broadcast and communicate with the public.

A

broadcasting media

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3
Q

It lets the masses know about everythingthat happens around the world, as well as it is used for entertaining people.

A

Broadcast Media

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4
Q

It can be called the whole package of broadcasting information, entertainment, and news.

A

Broadcast Media

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5
Q

Radio is a form of ________________.

A

audio advertising

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6
Q

They provide the public with pre-recorded content, primarily including commercial topics.

A

Radio production

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7
Q

It conducts various programs
and gives information based on the people’s interests.

A

Radio production

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8
Q

These are short positive comments on the product. They are less cost-consuming.

A

Spot Announcements

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9
Q

A program will be planned and executed with the help of music and entertainment to detail the product.

A

Sponsored programs

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10
Q

It is cost-consuming and would be chosen mainly by big brands and products.

A

Sponsored programs

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11
Q

is the most advanced form of broadcasting media. It provides
the public with colorful visualized content with audio and motion
signals.

A

Broadcast television

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12
Q

The business people represent their product orally and give a detailed explanation.

A

Broadcast television

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13
Q

Advertisers prefer television as their better way to reach the target
audience because it plays a crucial role in today’s world.

A

Broadcast television

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14
Q

These films are commercial films that come up with a unique
concept of demonstrating their product through video and
audio content.

A

advertising films

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15
Q

It involves taglines and the overall description of the product.

A

advertising films

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16
Q

It is very effective because people often get more attracted to
the visual media, which is why many business people go for
advertising films to market their products.

A

advertising films

17
Q

are posters displaying product details using colors pictures, and various font styles. They are usually displayed on big screens in movie theatres.

A

slides

18
Q

They can be seen in the interval or before the movie’s start. They
are not expensive as advertising films.

A

slides

19
Q

These are like advertising films, but that does not come up
with any story. They include the business details in the form
of a short video.

A

VIDEO ADVERTISING

20
Q

They can be displayed in pubs, theatres, and 3D roadside
pictures.

A

VIDEO ADVERTISING

21
Q

Drama and music programs are also used for broadcasting. .

A

VIDEO ADVERTISING

22
Q

It always comes up with
new innovative ideas to
impress people. People
still choose it as the best
source of information.

A

relevant

23
Q

Broadcast media these days, with the help of ___________ media, is even more reaching to a mass audience.

A

DIGITAL

24
Q

Twitter, Facebook, Instagram,
Youtube, and many other social media platforms display live content, active responses, audience debates on the current topics, updates on newer issues, and helping businesses over a larger network.

A

DIGITAL

25
Q

Broadcast media can be called direct communication. Everything
comes to your door with a
clear and detailed description. The information will be verified before it gets published.

A

DIRECT AND CLEAR

26
Q

The _____________ is equally growing day by day and the digital media by using its advanced ideas and various social media platforms.

A

broadcast media

27
Q

It is always better to know what is going around us, and ______________ is the best source.

A

broadcast media

28
Q

The field of business has also become very much dependent
on _____________ for its growth.

A

broadcast media

Advertising finals (6 decks)

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