test 2

Question 1

write ——ADVERTISING—— if the statement is true.

if the statement is false ——- CHANGE the WRONG WORD or GROUP OF WORDS —— to make the statement true .

• Advertising shall follow and uphold (PHILIPPINE LAWS, RULES AND REGULATIONS)

Answer 1

ADVERTISING

Question 2

modified true or false write
——ADVERTISING—— if the statement is true.

if the statement is false ——- CHANGE the WRONG WORD or GROUP OF WORDS —— to make the statement true.

• the (ADS STANDARD COUNCIL) is the agency responsible for consumer protection, is the principal regulatory authority tasked with enforcing the laws and regulations governing advertising practices in the Philippines.

Answer 2

PHILIPPINE DEPARTMENT OF TRADE AND INDUSTRY (DTI)

Question 3

modified true or false write
——ADVERTISING—— if the statement is true.

if the statement is false ——- CHANGE the WRONG WORD or GROUP OF WORDS —— to make the statement true

• Generally, (THERE ARE NO PRE-APPROVALS REQUIRED) to be obtained from government authorities or other 01 authorities before running advertising.

Answer 3

ADVERTISING

Question 4

modified true or false write
——ADVERTISING—— if the statement is true.

if the statement is false ——- CHANGE the WRONG WORD or GROUP OF WORDS —— to make the statement true

• Advertisements shall be (DECEPTIVE), truthful, and accurate.

Answer 4

HONEST

Question 5

modified true or false write
——ADVERTISING—— if the statement is true.

if the statement is false ——- CHANGE the WRONG WORD or GROUP OF WORDS —— to make the statement true

• There are two ways of advertising product through radio:
  (DIRECT AND INDIRECT)

Answer 5

SPOT ANNOUNCEMENTS
SPONSORED PROGRAMS

Question 6

modified true or false write
——ADVERTISING—— if the statement is true.

if the statement is false ——- CHANGE the WRONG WORD or GROUP OF WORDS —— to make the statement true

*(RADIO) is the most advance form of broadcasting media

Answer 6

BROADCAST TELEVISION

Question 7

modified true or false write
——ADVERTISING—— if the statement is true.

if the statement is false ——- CHANGE the WRONG WORD or GROUP OF WORDS —— to make the statement true

• The field of business has also become very much (INDEPENDENT) on broadcast media for its growth.

Answer 7

DEPENDENT

Question 8

modified true or false write
——ADVERTISING—— if the statement is true.

if the statement is false ——- CHANGE the WRONG WORD or GROUP OF WORDS —— to make the statement true.

• The Asc reviews advertisements (BASED ON CONTENT, AND NOT ON INTENT).

Answer 8

ADVERTISING

Question 9

modified true or false write
——ADVERTISING—— if the statement is true.

if the statement is false ——- CHANGE the WRONG WORD or GROUP OF WORDS —— to make the statement true.

• Advertisements (SHALL NOT USE HUMOR TO DEMEAN) or ridicule persons regardless of age, gender, social or economic class, religion, ethnicity, race or nationality.

Answer 9

ADVERTISING

Question 10

modified true or false write
——ADVERTISING—— if the statement is true.

if the statement is false ——- CHANGE the WRONG WORD or GROUP OF WORDS —— to make the statement true.

• Advertisement (SHALL NOT CAPITALIZE ON FEAR OR SOW PANIC)

Answer 10

ADVERTISING