CHAPTER 5 ENUMERATION / FILL IN THE BLANK

Question 1

Importance of Broadcasting Media

It is widely used for __________ and ___________ to create a more significant impact on the public.

Answer 1

marketing
advertising

Question 2

Importance of Broadcasting Media

Brands, businesses, or governments use _______________ to let people know about
their various products and services.

Answer 2

broadcasting networks

Question 3

Importance of Broadcasting Media

The public regularly receives updates, ads, news, & information on different topics from different
__________.

Answer 3

sources

Question 4

TYPES OF BROADCASTING MEDIA

Answer 4

Radio Production

Broadcast Television

Advertising Films

Slides Video Advertising

Question 5

two ways of advertising products through radio:

Answer 5

SPOT ANNOUNCEMENTS
SPONSORED PROGRAMS

Question 6

Advantages of Broadcast Media
Advertising

Answer 6

1. It reaches many people.
2. People get influenced by the content it delivers.
3. It is a very approachable and effective form of communication.
4. It brings up creative thoughts from younger generations and gives a good message to the audience.
5. It provides useful information and entertainment shows to help people relax and enjoy their lives.
6. Everything can be updated according to the customer’s interests.
7. It is worth your time as most people go for updates and news in their free time.
8. It provides high knowledge on various topics such as fashion, travel, photography, politics, education, food, lifestyle, etc.

Question 7

Disadvantages of Broadcast Media
Advertising

Answer 7

1. It is highly destructive, can influence negative thoughts and ideas in the public
   minds.
2. It is expensive and cannot be affordable by some small and medium scale businesses.
3. Not every business can approach broadcast media for advertising and marketing. A few businesses may not be suitable for this type of media.
4. It can be reachable to only educated and younger people as they use it more for their work and entertainment purposes.
5. Adult comedy, destructive language, and nudity can be seen today. It affects the minds of the youth and makes them get addicted to bad habits.
6. Due to heavy competition, there are chances of failure.