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Advertising finals > test 1 multiple choice > Flashcards

test 1 multiple choice Flashcards

1
Q

the advertising industry body in charge of reviewing advertising content of material accross all media

A. Department of trade and industry
B. Ad standard Council
C. Bureau of internal revenue
D. Department of information & communication technology

A

B. Ad standard Council

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2
Q

the agency responsible for consumer protection, is the principal regulatory authority tasked with enforcing the laws and regulations governing advertising practices in the philippines

A. Department of trade and industry
B. Ad standard council
C. Bureau of internal revenue
D. Department of information & communication technology

A

A. Department of trade and industry

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3
Q

Also known as the Consumer Act of the Philippines.

A. Republic act 10137
b. Republic act 7934
c. Republic act 4397
d. republic act 7394

A

D. Republic Act 7394

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4
Q

refers to techniques intended for broad consumer participation, which contain promises of gain such as, in cash or in kind, as reward for the purchase of a product, security, service or winning in a contest.

A. ASC Approvals
B. Health Products
C. Sales Promotion
D. Advertising COde of Ethics

A

C. Sales Promotion

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5
Q

practice in which a company attempts to advertise and promote its products by associating them with a public event without paying the fees that an exclusive sponsor is required to pay.

A. Telemaketing
B. Email- Marketing
C. Ambush Marketing
D. Text Messaging

A

C. Ambush Marketing

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6
Q

Advertising health products requires authorization or registration with the ______________

A. DOH
B. ASC
C. FDA
D. DFA

A

C. FDA

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7
Q

under the the data privacy act of 2012 also known as ____________ the data subject has the right to be informend of the processing of his/her personal data for direct marketing.

A. republic act no 10173
b. republic act no 7934
c. republic act no 10137
d. republic act no 9473

A

A. republic act no 10173

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8
Q

Radio is a form of __________

A. Slides Advertising
B. Radio Advertising
C. Spot Advertising
D. sponsored Programs

A

bonus………

  • Audio advertising
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9
Q

a program planned and executed with the help of music and entertainment to detail the product

A. Slides Advertising
B. Radio Advertising
C. Spot Announcements
D. Sponsored Programs

A

D. Sponsored Programs

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10
Q

these are short positive comments on the product.

a. slides advertising
b. radio advertising
c. spot announcements
d. sponsored programs

A

c. spot announcements

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11
Q

Defined as different media channels such as the television, internet, audio podcast, video content, and others.

a. radio production
b. broadcast media
c. broadcast television
d. advertising film

A

b. broadcast media

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12
Q

also known as commercial film that come up with a unique concept of demonstrating their product through video and audio content.

a. slides
b. broadcast media
c. broadcast television
d. advertising film

A

d. advertising film

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13
Q

posters displaying product details using colors pictures, and various font styles. they are usually displayed on big screens.

A. slides
B. Broadcast Media
C. Broadcast Television
D. Advertising Film

A

A. slides

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14
Q

the most advanced form of broadcasting media.

a. slides
b. broadcast media
c. broadcast television
d. advertising film

A

c. broadcast television

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15
Q

it can be seen in the interval or before the movie’s start.

a. slides
b. broadcast media
c. broadcast television
d. advertising film

A

a. slides

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16
Q

Drama and music programs are also used for this type of advertising.

A. Broadcast television
B. Video Advertising
C. Sponsored Advertising
D. Circulars

A

B. Video Advertising

17
Q

it can be displayed in pubs, theathres, and 3D roadside pictures

A. Broadcast Television
B. Video Advertising
C. Sponsored Advertising
D. Circulars

A

B. Video Advertising

18
Q

feature of broadcasting media that comes up with new innovative ideas to impress people.

A. spot announcement
B. Digital
C. Direct and clear
D. relevant

A

D. relevant

19
Q

feature of broadcasting media that uses twitter, facebook, instagram, youtube, and many other social media platforms to display live content, active responses, audience debated and helps businesses over a larger network.

a. spot announcement
b. digital
c. direct and clear
d. relevant

A

b. digital

20
Q

feature of broadcasting media that information was verified before it gets published.

a. spot announcement
b. digital
c. direct and clear
d. relevant

A

c. direct and clear

Advertising finals (6 decks)

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