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fs merchandising and marketing > test 1 > Flashcards

test 1 Flashcards

1
Q

merchandise

A

goods that are bought and sold

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2
Q

merchandising

A

the purchase, display, and sales of goods

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3
Q

merchandising plan

A

the types of products that a funeral director shows, their cost, and how they are displayed

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4
Q

examples of funeral merchandise

A

caskets, vaults, urns, clothes, register books, memorial cards, thank you cards (paper products), religious and fraternal items

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5
Q

why merchandise?

A
  • make profit
  • stay in business
  • pay employees
  • help economy
  • offer goods to clients
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6
Q

why is it good to be knowledgable of your products

A

merchandising plan is only as good as a directors knowledge of their products

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7
Q

casket

A

rigid container which is designed for the encasement of human remains and which is usually constructed of wood, metal, or like material and ornamented and lined with fabric

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8
Q

coffin

A

a case or receptacle for dead human remains which is anthropoid in shape, widest at the shoulders, and narrowest at the feet

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9
Q

burial casket

A

a casket which is sold for the purpose of interring or entombing with the dead human remains

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10
Q

cremation casket

A

an environmentally safe casket which is designed for encasing dead human remains for cremation

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11
Q

rental casket

A

casket which is used as a temporary receptacle for the dead human remains for the purpose of visitation and funeral with the intention that the remains will be placed in some other suitable container for permanent disposition (casket is then reused)

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12
Q

hard wood

A
  • trees that lose their leaves annually (deciduous)
  • close grained resistant wood, usually more expensive than softwood
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13
Q

softwood

A
  • cone bearing trees (coniferous)
  • lighter and more easily cut than hardwood
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14
Q

birch

A
  • smooth thin layer
  • closed grain
  • strong and dense
  • heavy white wood
  • furniture and kitchen cabinetry
  • accepts a variety of stains
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15
Q

cherry

A
  • white
  • closed grain
  • sapwood is white and often stained in a red hue
  • relatively strong
  • used in fine furniture and cabinets
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16
Q

mahogany

A
  • considered premier hardwood
  • expensive due to being from central america, sometimes africa
  • strong wood with reddish, brown appearance and even grain
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17
Q

maple

A
  • strong and fine grain
  • interesting grain patterns known by description names like tiger or curly
  • light, closed grain
  • found in bowling alley lanes
18
Q

oak

A
  • known for strength and durability
  • grain is distinct and comparatively straight
  • light wood
  • red and white oak comprised 1/3 of caskets sold in the US
19
Q

walnut

A
  • expensive
  • brown wood
  • grain pattern usually straight sometimes exhibit curly or wavy pattern
  • sapwood typically creamy white
  • decreasing in popularity due to expense
20
Q

popular

A
  • number of woods originate from populous (popular, cottonwood, tulip, willow salix)
  • easten and central US
  • rapid growth
  • soft, white wood
  • lots of different stains
  • strong wood but quite soft for a hardwood
21
Q

pecan

A
  • selection room favorite
  • grain usually straight
  • medium texture with natural low luster
  • heartwood tends to be light to medium brown with reddish hue
  • sapwood is a paler yellowish brown
22
Q

pine

A
  • abundant
  • light colored
  • soft wood
  • noted for twig knots, attractive feature
  • low cost
  • sapwood is pale yellow to nearly white
  • heartwood is light reddish brown
23
Q

laminates - wood veneer

A

created by gluing a thin layer of wood of superior value or excellent grain to an inferior wood

24
Q

laminates - artificial laminates

A

fake wood with a wood grain appearance usually used for flooring

25
Q

composition board

A
  • AKA pressed board, particle board, flake board
  • particles of wood bonded together with waterproof glue
  • the different types are distinguished by size and shape of the particles of wood used
26
Q

plywood

A
  • thin sheets of wood glued together so that the grains are at right angles to one another
  • odd number of sheets will be used so that the grain on the front and back will always run the same direction
27
Q

ferrous caskets

A
  • formed from iron
  • steel or stainless steel (SST)
  • measured in gauges
28
Q

steel caskets

A
  • iron and carbon
  • its low in carbon to keep it soft and malleable
  • measured in gauges
29
Q

gauges for steel/metal/ferrous caskets

A
  • the measurement of thickness of metal
  • its the number of sheets in one inch of thickness
  • 16, 18, 20 gauge caskets
  • lower the number the thicker the sheets to fill one inch
  • higher the number the thinner the sheets to fill one inch
30
Q

stainless steel caskets

A
  • metal alloy of steel, chromium and sometimes nickel
  • must have 11% of chromium to qualify as stainless steel
  • 40 types of SSTL on market but usually choose 2 types
31
Q

types of stainless steel caskets

A
  • 400 series = 12% chromium with no notable percentage of nickel (non magnetic)
  • 300 series = 18% chromium and 8% nickel (magnetic)
  • both are around 20 gauge thickness
  • costs more than regular steel
32
Q

non ferrous caskets

A
  • any metal not formed from ions
  • measured in ounces per square foot (32 or 48)
  • so higher the number the thicker the metal
33
Q

copper casket

A
  • natural elements
  • reddish brown color
  • sometimes referred to as precious or semi precious metal
  • offer natural corrosion protection
  • easily molded
  • contains no iron
  • doesn’t rust
34
Q

copper deposite casket

A
  • casket made from a core of copper metal
  • copper ions are deposited by an electrolytic process
35
Q

wrought copper casket

A
  • copper metal rolled into sheets
36
Q

bronze casket

A
  • metal alloy consisting of 90% copper
  • with tin and some zinc comprising the other 10%
  • not a natural element
  • copper alloy noted for strength and ability to resist rust
37
Q

wrought bronze casket

A
  • bronze metal rolled into sheets
38
Q

cast bronze casket

A
  • molten bronze poured into a mold and allowed to cool
39
Q

plastic material for caskets

A
  • abundant, easily formed, and low cost
40
Q

fiberglass for casket

A
  • more common, finished in any color or pattern
  • indestructible (almost) in contact with elements
41
Q

polymer caskets

A
  • compound similar to plastic
42
Q

production methods for caskets

A
  • cast = molten metal is poured into a mold forming a seamless weld
  • stamped = sheets of metal are pressed by a hydraulic pump in designed forms then component parts are welded together

fs merchandising and marketing (6 decks)

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