test 1 Flashcards
merchandise
goods that are bought and sold
merchandising
the purchase, display, and sales of goods
merchandising plan
the types of products that a funeral director shows, their cost, and how they are displayed
examples of funeral merchandise
caskets, vaults, urns, clothes, register books, memorial cards, thank you cards (paper products), religious and fraternal items
why merchandise?
- make profit
- stay in business
- pay employees
- help economy
- offer goods to clients
why is it good to be knowledgable of your products
merchandising plan is only as good as a directors knowledge of their products
casket
rigid container which is designed for the encasement of human remains and which is usually constructed of wood, metal, or like material and ornamented and lined with fabric
coffin
a case or receptacle for dead human remains which is anthropoid in shape, widest at the shoulders, and narrowest at the feet
burial casket
a casket which is sold for the purpose of interring or entombing with the dead human remains
cremation casket
an environmentally safe casket which is designed for encasing dead human remains for cremation
rental casket
casket which is used as a temporary receptacle for the dead human remains for the purpose of visitation and funeral with the intention that the remains will be placed in some other suitable container for permanent disposition (casket is then reused)
hard wood
- trees that lose their leaves annually (deciduous)
- close grained resistant wood, usually more expensive than softwood
softwood
- cone bearing trees (coniferous)
- lighter and more easily cut than hardwood
birch
- smooth thin layer
- closed grain
- strong and dense
- heavy white wood
- furniture and kitchen cabinetry
- accepts a variety of stains
cherry
- white
- closed grain
- sapwood is white and often stained in a red hue
- relatively strong
- used in fine furniture and cabinets
mahogany
- considered premier hardwood
- expensive due to being from central america, sometimes africa
- strong wood with reddish, brown appearance and even grain
maple
- strong and fine grain
- interesting grain patterns known by description names like tiger or curly
- light, closed grain
- found in bowling alley lanes
oak
- known for strength and durability
- grain is distinct and comparatively straight
- light wood
- red and white oak comprised 1/3 of caskets sold in the US
walnut
- expensive
- brown wood
- grain pattern usually straight sometimes exhibit curly or wavy pattern
- sapwood typically creamy white
- decreasing in popularity due to expense
popular
- number of woods originate from populous (popular, cottonwood, tulip, willow salix)
- easten and central US
- rapid growth
- soft, white wood
- lots of different stains
- strong wood but quite soft for a hardwood
pecan
- selection room favorite
- grain usually straight
- medium texture with natural low luster
- heartwood tends to be light to medium brown with reddish hue
- sapwood is a paler yellowish brown
pine
- abundant
- light colored
- soft wood
- noted for twig knots, attractive feature
- low cost
- sapwood is pale yellow to nearly white
- heartwood is light reddish brown
laminates - wood veneer
created by gluing a thin layer of wood of superior value or excellent grain to an inferior wood
laminates - artificial laminates
fake wood with a wood grain appearance usually used for flooring
composition board
- AKA pressed board, particle board, flake board
- particles of wood bonded together with waterproof glue
- the different types are distinguished by size and shape of the particles of wood used
plywood
- thin sheets of wood glued together so that the grains are at right angles to one another
- odd number of sheets will be used so that the grain on the front and back will always run the same direction
ferrous caskets
- formed from iron
- steel or stainless steel (SST)
- measured in gauges
steel caskets
- iron and carbon
- its low in carbon to keep it soft and malleable
- measured in gauges
gauges for steel/metal/ferrous caskets
- the measurement of thickness of metal
- its the number of sheets in one inch of thickness
- 16, 18, 20 gauge caskets
- lower the number the thicker the sheets to fill one inch
- higher the number the thinner the sheets to fill one inch
stainless steel caskets
- metal alloy of steel, chromium and sometimes nickel
- must have 11% of chromium to qualify as stainless steel
- 40 types of SSTL on market but usually choose 2 types
types of stainless steel caskets
- 400 series = 12% chromium with no notable percentage of nickel (non magnetic)
- 300 series = 18% chromium and 8% nickel (magnetic)
- both are around 20 gauge thickness
- costs more than regular steel
non ferrous caskets
- any metal not formed from ions
- measured in ounces per square foot (32 or 48)
- so higher the number the thicker the metal
copper casket
- natural elements
- reddish brown color
- sometimes referred to as precious or semi precious metal
- offer natural corrosion protection
- easily molded
- contains no iron
- doesn’t rust
copper deposite casket
- casket made from a core of copper metal
- copper ions are deposited by an electrolytic process
wrought copper casket
- copper metal rolled into sheets
bronze casket
- metal alloy consisting of 90% copper
- with tin and some zinc comprising the other 10%
- not a natural element
- copper alloy noted for strength and ability to resist rust
wrought bronze casket
- bronze metal rolled into sheets
cast bronze casket
- molten bronze poured into a mold and allowed to cool
plastic material for caskets
- abundant, easily formed, and low cost
fiberglass for casket
- more common, finished in any color or pattern
- indestructible (almost) in contact with elements
polymer caskets
- compound similar to plastic
production methods for caskets
- cast = molten metal is poured into a mold forming a seamless weld
- stamped = sheets of metal are pressed by a hydraulic pump in designed forms then component parts are welded together
