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fs merchandising and marketing > final exam > Flashcards

final exam Flashcards

1
Q

the purchase, display, and sales of goods is

A

merchandising

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2
Q

a case or receptacle for dead human remains which is anthropoid in shape is

A

coffin

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3
Q

hardwood caskets are composed of

A

deciduous trees

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4
Q

particles of wood bonded together with waterproof glue make up

A

pressed board

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5
Q

400 series stainless steel is composed of this percentage of chromium

A

12%

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6
Q

this type of wood is closed grain - sapwood that is white and often stained in red hue. it is relatively strong - used in fine furniture and cabinets

A

cherry

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7
Q

goods that are bought and sold is defined as

A

merchandise

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8
Q

this is a rigid container which is designed for the encasement of human remains and which is usually constructed of wood, metal, or like material and ornamented and lined with fabric

A

casket

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9
Q

this is considered premier hardwood - expensive due to being imported from central america, sometimes africa. it is a strong wood with reddish brown appearance and even grain

A

mahogany

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10
Q

ferrous caskets are measured in metal sheet gauges. whats the thickest gauge casket

A

16 gauge

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11
Q

300 series stainless steel caskets are made up of this percentage of chromium

A

18%

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12
Q

copper are non ferrous caskets. they are measured in ounces. what copper casket is thicker

A

48 oz (whatever is highest)

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13
Q

these caskets are light colored soft wood with twig knots. they are low cost and the sapwood is pale yellow to nearly white. the heartwood is light reddish brown

A

pine

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14
Q

they types of caskets, vaults, urns, etc. that a director shows in their selection room. their cost; and how they are displayed are considered

A

merchandising plan

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15
Q

these are cone bearing trees

A

coniferous

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16
Q

these type of wood caskets are known for their strength and durability. the grain is distinct and comparatively straight. it is a light wood. and comprised 1/3 of the caskets sold in the US

A

oak

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17
Q

this type of bronze casket is made from metal rolled into sheets

A

wrought bronze

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18
Q

these types of wood are created by gluing thin layer of wood of superior value or excellent grain to an inferior wood

A

wood veneer

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19
Q

these types of wood caskets are made of expensive brown wood grain pattern, usually straight sometimes exhibit curly or wavy patterns. the sapwood typically is creamy white. they have been decreasing in popularity due to expense

A

walnut

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20
Q

these types of wood are made of thin sheets of wood glued together so that the grains are at right angles to one another. the use an odd number of sheets will be used so that the grain on the front will always run the same direction

A

plywood

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21
Q

it is a part of the cap that is shaped like a double curve or like an elongated letter “S”. the molding of the casket into these curves was done in order to use less material

A

ogee (rim)

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22
Q

that portion of the casket shell containing the top body molding, body panel, base molding, and casket body

A

body

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23
Q

the ___ is part of the casket handle attached to the casket body

A

lug

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24
Q

the uppermost part of the cap, extending from the rim to rim; everything above the rim

A

crown

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25
Q

a hardware production method of lesser expense whereby the casket hardware sections are pressed out on a hydraulic press

A

stamped

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26
Q

this refers to the sides of the transverse cut in the cap (lid). these are the exposed sides of a 2 piece lid in a half couch casket. this part is a filler

A

header (bridge)

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27
Q

that part of the casket is attached to the lug or arm, which is gasped by the casket bearer

A

bar (handle)

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28
Q

the wedge shaped portion of the cap (lid) at each end of the crown

A

pie (fishtail)

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29
Q

the turned under edge or horizontal portion of the rim that comes into contact with the gasket or body ledge flange (top body molding flange)

A

rim flange or ogee flange

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30
Q

this is a part of the casket handle that attaches the handlebar to the lug or ear of the casket

A

arm

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31
Q

the top most part of the casket shell, including the ogee, crown, pie, and header

A

cap or lid

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32
Q

composes the sides and ends of the casket shell

A

body panels

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33
Q

the horizontal portion of the top of the body molding (body ledge) where the gasket is placed on gasketed protective casket

A

top body molding flange

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34
Q

a non moveable casket handle. it can be full length, individual, or single

A

stationary

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35
Q

the most expensive hardware production method in which molten metal is poured into a mold, allowed to cool, them removed from mold

A

cast

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36
Q

all the parts that compose the cap (lid) and body of the casket

A

shell

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37
Q

this is found on cut top of gasketed caskets; the function is to hold the transverse gasket to seal the space between the head and foot

A

gasket channel

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38
Q

a molding along the uppermost edge of the body panels

A

top body molding

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39
Q

molding along the lower most edge on the body panels

A

base panels

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40
Q

a moveable casket handle with a hinged arm. full length, individual, or single

A

swing bar

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41
Q

the decorative or ornamental part of the casket handle that covers the exposed ends of the bar

A

tip

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42
Q

an optional part of the hardware that is attached to the four corners of the body panels

A

corner

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43
Q

a single handle in which lug, arm, and bar are combined in one unit

A

bail handle

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44
Q

it is the aesthetic covering that resembles a throw draped over the foot cap or inner foot panel of the casket

A

overlay (throw)

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45
Q

this is a component of the casket interior that wraps over the head or the top body molding. is purely for aesthetic value

A

extend over

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46
Q

the focal part of the interior, which fills the inside of the crown or uppermost part of the cap

A

cap panel

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47
Q

this type of interior is created by placing a lining material on a metal form, adding weights, steaming, and attaching to a suitable upholstery (backing) material

A

crushed

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48
Q

a strip of metal, plastic, or cloth that is attached to the inside of the panel, covering the area which point the roll (cove) is anchored

A

gimp

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49
Q

this type of interior material is drawn in parallel strips and sewn with multiple needles

A

shirred

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50
Q

the lining attached to the undersurface of the foot panel of the casket and/or a component part of the throw overlay, which extends downward into the body of the casket

A

apron

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51
Q

a casket in which the rim (ogee), crown, and pies are formed as one unit with a transverse cut in the cap, forming a two piece lid for the casket

A

perfection half couch

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52
Q

a component part of the casket interior which lines the rim (ogee) and surrounds the cap panel

A

roll

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53
Q

the portion of the casket upon which the deceased human remains are placed

A

bed

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54
Q

a thin crinkled cloth of silk, rayon, or wool

A

crepe

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55
Q

this backing material is pressed paper in sheet form

A

masselin

56
Q

this type of fabric is tightly stretched or drawn, creates smooth appearance

A

tailored

57
Q

the aesthetic covering for the foot cap or inner foot panel of the casket

A

throw

58
Q

a casket in which the cap is in two pieces; the rim (ogee) and foot panel is one piece which is hinged to the top body molding; and the head panel being the second pieces which is hinged to the rim (ogee)

A

single hinged panel

59
Q

that portion of the casket interior covering the hinges that attach the casket cap to the casket body

A

hinge cover

60
Q

a fabric of silk, cotton, and possibly rayon, with a thick, soft pile, or nap

A

velvet

61
Q

the material that drapes the inside perimeter of the body of the casket

A

body lining

62
Q

created by placing padding material between lining and backing materials. forms small raised puffs. most expensive

A

tufted interior

63
Q

functional or ornamental covering that usually covers the foot end of the full couch casket; may be located at both head and foot of the full couch casket

A

inner panel

64
Q

a component part of the casket interior which is inside head portion of the cap. no distinction is made between this and the foot panel in a full couch casket

A

head panel

65
Q

a fabric woven to create a smooth, lustrous face and dull back. made from silk, nylon, or rayon

A

satin

66
Q

a cloth bag filled with soft material used to support the head of the deceased

A

pillow

67
Q

a casket opening style in which the cap or lid at the head end of the casket is completely removed from the casket for the purpose of viewing; the remains may be viewed from either side of the casket

A

slip panel

68
Q

a piece of fabric used to cover the body of the deceased, especially the lower legs and feet when displaying in a full open casket

A

blanket

69
Q

the upper part (the crown) open - ogee is fastened to the casket

A

half couch

70
Q

a fabric made from flax; noted for its strength, coolness, and luster

A

linen

71
Q

a component part of the casket interior which is inside the foot portion of the cap

A

foot panel

72
Q

casket is fully opened at the head and foot

A

full couch

73
Q

a finish used on casket exteriors that is free of gloss; no shine or gloss

A

flat finish

74
Q

a metal casket is first painted, then scratched with an abrasive material to the base metal, and then finished with a sealer and buffed until a smooth high gloss is obtained

A

brushed

75
Q

this wood finish may be stained or unstained with an outer protective coating of varnish or polyurethane

A

natural finish

76
Q

a sprayed finish that has the appearance of small indentations in the metal (as if struck by a ballpeen hammer); the indentations are in the paint as the paint dries; usually found on inexpensive caskets

A

hammer tone

77
Q

made by uniting superimposed layers of different materials

A

laminate

78
Q

a color stain is applied

A

stained

79
Q

the finish created when base metal is coated by another metal via an electrolytic process

A

plated

80
Q

a material consisting of extremely fine filaments of glass embedded in various ways

A

fiberglass

81
Q

the sides and ends are joined at 90 degree angles. sometimes called the mitered corner, it is less expensive than the round corner because it requires fewer component pieces and fewer hours of labor

A

square corner

82
Q

this finish has less luster than semi gloss

A

satin

83
Q

has no stain, but may be covered with protective varnish

A

unstained

84
Q

a casket having ends in the shape of half circles

A

elliptic

85
Q

an exterior casket finish in which the metal is coated with a substance that wrinkles as it dries; usually used on less expensive caskets

A

crinkle

86
Q

a compound, similar in appearance to plastic, that has a high molecular weight creating an extremely durable substance

A

polymer

87
Q

a curved corner formed by the addition of a rounded corner piece that has been stamped or milled during the manufacturing process. the corner is welded in position

A

round corner

88
Q

a casket design which displays a body panel with the shape of an urn

A

urn side

89
Q

low luster finish

A

semi gloss

90
Q

has no stain or protective varnish

A

unfinished

91
Q

this type if sprayed finish has no shine

A

flat

92
Q

a casket body style with the body sides at a 90 degree angle to the bottom

A

vertical side square

93
Q

the application of paint, single, or multicolored

A

painted

94
Q

a casket having eight angles or corners - eight sides or surfaces

A

octagon

95
Q

a surface made smooth and glossy usually by friction; brought to a highly developed, finished, or refined state; burnished

A

polished

96
Q

wood is covered with cloth

A

cloth covered

97
Q

each unit of service and merchandise is priced separately

A

itemization

98
Q

this is a pricing method where the mark up varies. “higher priced caskets are given a higher markup”

A

graduated recovery

99
Q

this sales presentation method has the funeral director remaining in the selection room throughout the process

A

direct selection

100
Q

a method of price quotation showing separately the price of services and the casket

A

bi unit pricing

101
Q

this statistical term is the sum of group of numbers divided by number of units

A

mean

102
Q

the percentage derived by dividing the wholesale amount of the merchandise by retail price of the merchandise

A

consumer value index (CVI)

103
Q

the funeral director does not stay in the selection room during the process

A

indirect selection

104
Q

the statistical term: value in an order set of values which represents the midpoint, whereby there are an equal number of values above and below the midpoint value

A

median

105
Q

this is a pricing method where there is an inverse relationship between the markup and the price of the casket. higher priced casket given lower markup

A

declining price structure

106
Q

the amount of illumination produced by a source of one candle at a distance of 12 inches

A

foot candle lighting

107
Q

a wheeled, collapsible support for the casket, used in the funeral home, church, or other location when moving caskets

A

church truck

108
Q

the preferred order where the selection room be located

A

main level

109
Q

the method where the markup is multiplied by a constant factor. the same mark up is applied to all caskets

A

fixed multiple

110
Q

statistical term: the number that appears most frequently in a listing of numbers

A

mode

111
Q

a stand on which a corpse, coffin, or casket containing a corpse is placed to lie in state or to be carried to the grave

A

casket bier

112
Q

any item of service or merchandise described to a purchaser as a “accommodation” “cash disbursement” or similar term paid up front by funeral home

A

cash advance items

113
Q

the difference between merchandise cost and selling price, ie, gross margin

A

mark up

114
Q

a study that is used by a business to determine where the potential customers are located

A

market survey

115
Q

the number of times sales in a given price bracket occur over a fixed period of time

A

sales frequency

116
Q

in the selection room, this is the max number of recommended caskets

A

30

117
Q

a device upon which 2 or 3 caskets are placed for display

A

casket rack

118
Q

a chart on which all sales are listed showing the number of sales in any sales bracket

A

sales frequency chart

119
Q

the caskets sold in the 2nd or 3rd quartile

A

range

120
Q

this is the same as declining method but with lower markups at the very bottom end

A

modified declining price

121
Q

this pricing involves setting prices based on the costs for producing, distributing, and selling the product

A

cost based pricing

122
Q

in the selection room arrangements of caskets, this format has caskets arranged in order of increasing or decreasing price

A

consecutive method

123
Q

lighting: reflected illumination of an object

A

indirect

124
Q

sections of caskets such as 1/4 or 1/8 panels

A

fractional

125
Q

in the selection room, if you have 3 or 4 caskets set up to educate the selection party as to the construction, differences, features that affect the price, this would be considered a

A

demonstration group

126
Q

the recommended square foot per casket in the selection room should be

A

40-60

127
Q

the stand or support upon which a casket rests in the selection room

A

casket stand

128
Q

lighting: glowing of heated filament

A

incandescent

129
Q

a method of price quotation by which the charges are broken down into several component parts, such as professional service, facilities, automobile, and merchandise

A

functional pricing

130
Q

a method of pricing where certain items of service and merchandise are grouped together and sold at a specific price

A

package price

131
Q

a division of the total into four intervals, each one representing one forth of the total

A

quartile

132
Q

the difference in the retail price of the next unit below

A

price gap

133
Q

this pricing strategies focus solely on what the competition is charging, and strives to meet or beat those prices

A

competition based pricing

134
Q

how to calculate CVI

A

wholesale price / retail

135
Q

to to calculate margin

A

retail - wholesale price

fs merchandising and marketing (6 decks)

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