Terminology #1

Question 1

CPC

Answer 1

cost per click

Question 2

Crawler

Answer 2

Travels around the web (or crawls) locating and indexing websites’ content for search engines. All the major search engines, such as Google and Yahoo! use spiders to build and update their indexes and so does Mitula but we call them “crawlers”

Question 3

Snippet

Answer 3

A small section of text that google takes from your website to display in search results.

Question 4

Meta description tag

Answer 4

html attributes that provide precise descriptions of the contents of a website. IMPORTANT FOR CLICK THROUGHS!

Question 5

ODP

Answer 5

On device portal. For example Mitula app for mobile.

Question 6

Anchor text

Answer 6

Text that appears underlined as a link. Very important for Googlebot indexing pages.

Question 7

Trafico organico/organic traffic

Answer 7

Traffic that comes to a site as a result of unpaid search results.

Question 8

Impulsado

Answer 8

A partner’s feed is given a push by Mitula to receive more traffic. The Impulso is calculated by the Marketing Department.

Question 9

Restado

Answer 9

A freemium partner that has a lot of ads but doesn’t pay and as a result the visibility of their content on Mitula search results is reduced by Marketing Team.

Question 10

Nombre de fichero/ruta_dir_config

Answer 10

domiporta_pl_pisos

Question 11

Anuncio estancado

Answer 11

A feed that has not changed the number of adverts it contains (30 days for non paying sites. 7 days for paying sites.)

Question 12

Head tail search

Answer 12

A search with only a couple of keywords. Not specific. e.g. “houses London”

Question 13

Long tail search

Answer 13

A more specific search with more details, e.g: “Two bedroom maisonette with swimming pool bristol area”.

Mitula specialises in these!

Question 14

Hadoop

Answer 14

A program we can apply to certain partners which stops the download of their feed if we detect that the number of adverts has changed significantly from one day to the next. By default it is set to 20% or higher but you can adjust it. It is applied as standard for paying partners and has been used for big/ important partners who have tech issues with their feeds or fluctuating ad numbers.

Question 15

Landing Page

Answer 15

The page that a user is directed to when they click on an advert from Mitula

Question 16

CPL

Answer 16

Cost per lead. The price we charge a partner per “lead” we provide them with. A Lead could be a user filling in a form or contacting an agent through the partner’s site. Sales department don’t like this method as leads are difficult to define/measure, but partners do.

Question 17

Trovit

Answer 17

the competition based in Barcelona. BOOOO!

Question 18

UTF-8

Answer 18

A widely used type of character encoding that we at Mitula Group need the feeds to be in

Question 19

FTP

Answer 19

Stands for “file transfer protocol”. It’s a method whereby feeds are accessed through logging into a remote server. The server could be made my Mitula (FTPi) or by the partner (FTPe) and requires a host, username and password. You can use a program such as Filezilla to access FTPs.

Question 20

CDATA

Answer 20

CDATA stands for Character Data and it means that the data within tags should be read literally by the computer. It prevents problems with characters such as “

Question 21

Bounce rate/ Tasa de rebote

Answer 21

represents the percentage of visitors who enter the site and then leave (“bounce”) rather than continuing on to view other pages within the same site.

Question 22

SERP

Answer 22

search engne results page

Question 23

Vertical

Answer 23

The particular industries where Mitula Group operates