Marketing Terminology Flashcards
CPL
Cost per lead. The price we charge a partner per “lead” we provide them with. A Lead could be a user filling in a form or contacting an agent through the partner’s site. Sales department don’t like this method as leads are difficult to define/measure, but partners do.
CPM
Cost per Mil. The cost per 1000 adsense impressions.
DEM
Direct email marketing. We offer this service to some partners and selected websites
CPC
Cost per click. What we charge the premium partners for each click.
Impulsado
The marketing department can “push” one partners ads to make them appear more in our SERPs. They then appear as “Impulsado” in our internal apps.
Restado
The opposite of “Impulsado”. The marketing team can reduce the visibility of the ads of one partner if they are bad quality or don’t pay us. The partner then appears as “Restado” in our internal apps.
iframe
When a partner doesn’t pay or we simply want to control part of a user navigation, the marketing team put an iframe on the landing pages for a particular partner. It’s a small script within the page that means that we show a small frame at the top of the landing page with other suggestions based on the user’s search from paying partners. All new partners enter with Iframe unless there is a special case.
Intermediate detail page
A extra page the user must click through to reach a partner’s landing page. The marketing department use these with partners who don’t pay or that have bad quality content. Fewer users arrive to the partner’s landing page and we make more money from the adsense adverts we place on these pages. All premium partners start off with an intermediate detail page apart from a few special cases.
B2B
Business to business. When one business sells to another business e.g. Mitula Group
B2C
Business to consumer. When a business sells directly to a consumer.
Premium
When a Mitula Group partner pays for their listings to be indexed with a certain amount of “push”. They get more exposure in our search results and more click outs as a result.
Organic
A partner whose content is indexed for free on Mitula or Nuroa but as a result doesn’t get good exposure on our SERPs. There are no organic listings on Nestoria.
SEM
Search engine marketing. Everything involved with the purchasing of traffic and positioning yourself well with search engines through specific campaigns
Click out
When a user clicks through to a partner’s ad detail/landing page through one of the Mitula Group websites.
Native Ads`
The are the adverts that you see usually in the middle of the Mitula search results which are not necessarily related to the search query. Other commercial partners pay us to place them in our results.
