Phrases Terminology

Question 1

Long tail

Answer 1

Mitula’s bread and butter! A Long Tail Search is one with a lot of words. These are easier to rank well for on google because they are very specific. Our job is to identify long tail search terms that our target market uses when searching for homes/cars/jobs.

Question 2

Head tail

Answer 2

Short search queries

Question 3

Keyword

Answer 3

A word or series of words users search with.

Question 4

Populares/ popular phrases

Answer 4

A list of user queries made on Mitula. We analyse them and indicate if they make sense for what we offer on Mitula or not. The ones we mark as “good” are put into our phrases database and are visible on the “frequent queries” section of Mitula.

Question 5

Literales/ Literal phrases

Answer 5

These are strings of words that we make based on research and keywords that we find in the “populares”. They are made into URLs and crawled by google so that google knows the type of content we have and puts up to the top of its SERPs for those words.

Question 6

Google Suggest

Answer 6

NOT USED ANYMORE. Phrases that were automatically generated based on the suggestions google gives you when you start typing in a query.

Question 7

Stopwords

Answer 7

Words that create false positives or that are typical user mistakes. These words are ignored by the Mitula search engine.

Question 8

Synonyms

Answer 8

Words that effectively mean the same thing for a user. The Mitula search engine returns results for both words even though the user only typed in one of them.

Question 9

False positives

Answer 9

When testing keywords in phrases a false positive is when you get a lot of results in Mitula, but the results aren’t exactly what the user was searching for due to mixed semantics.

Question 10

Filter words

Answer 10

Words like “in” or “with” which a user might type into the search engine but aren’t necessary for the search engine to deliver results.