HTML Tetrminology

Question 1

Head

Answer 1

The first part of a webpage’s code. Used to define title and tell crawlers certain things.

Question 2

Body

Answer 2

The second part of a webpage’s code.This is what is displayed on the screen

Question 3

Meta description tags

Answer 3

Found in the head part, these tags say what the webpage is about and are important for SEO

Question 4

UTF8

Answer 4

A widely used type of character encoding that we need the feeds to be in

Question 5

no index/nofollow

Answer 5

Found in the tag. This indicates that the owner of the website doesn’t want crawlers to index the content. Could be a clue that a portal has blocked our crawler.

Question 6

noodp

Answer 6

Found in the tag within the tag of a website. This indicates that the owner of the website doesn’t want the page to be included in the open directory project

Question 7

Breadcrumbs

Answer 7

A trail of links which leads logically from the homepage to the current page. Google likes these

Question 8

ALT image attribute

Answer 8

If the image fails to load, this text is displayed to the user with a brief description of what the image is. Google likes these tags.

Question 9

Deep Linking

Answer 9

Links to a specific URL within a web domain rather than the domain homepage. Mitula deep links to its partners’ detail pages. But Mitua doesn’t deep link to specific partner Apps or mobile URLs.