Technology in Marketing Flashcards
EPOS, barcodes and QR codes are…
Use in operations
Electric point of sale when scanned can be linked to stock control and show trends
Allows stock to be automatically reorders when stock reaches reorder
Barcode label used in tracking deliveries
Excel is spreadsheets and used…
For stock record keeping
Internet can be used in operations to…x4
Search websites for competitive suppliers
Checking availability to buy directly online (marketing)
Use of a website for online selling (direct distribution)
Tablets to electronically capture customer signatures
Email is used in operations to…x2
Contact suppliers to order materials
Send communication to customers on production, orders and dispatch
Database/access use in operations is…
Searching a database to identify suitable suppliers
GPS is used in operations to…x2
Global Positioning System to help delivery drivers to find customers
Online sellers provide links to customers to track orders
CAD is a…
Software package that allows a designer to create technical drawings. Use of computer doesn’t to didn’t need products in 3D, allowing businesses to visualise new designs
CAD advantages are…x3
Designed viewed from all angles
Can be edited and amended without the need to redraw
Can be seen in 3D allowing ideas to be developed and feedback before production
CAD disadvantages are…x3
Expensive to install and set up
Need skilled employees to complete which increases training costs
Software may require frequent updates and add ins
CAM uses…
Machines controlled by computers in the manufacturing process. This involves the use of robotics, automation and machines to produce goods.
CAM advantages are…x3
Saves labour costs as machines used in manufacture and no human error
Can manufacture 24/7 with no breaks and can carry out repetitive work and produce consistent results
Can often be used in conditions that employees would not be allowed to operate in for H&S reasons
CAM disadvantages are…x3
Expensive to install, set up and maintain
Production is reliant on the technology not breaking down
Software may require frequent updates which is time consuming to manage
Advantages of using technology in operations are…x5
Reduces chance of human error which reduces wastage
EPOS allows trends to be identified which increases competitiveness
Using machinery in production can create a standardised product which ensures quality is consistent. This also allows for economies of scale which reduces costs per unit and increases competitiveness
Gives the business flexibility which allows them to react to PESTEC factors
Disadvantages to using technology in operations are…x4
Large initial outlay of capital to set up which causes cash flow problems.
Need to be maintained which increases expenses
Training required to operate machinery which increases costs
If spreadsheet isn’t maintained and is continually added to, makes info unclear and causes confusion. This causes info overload.
Uses of word in finance are…x2
To type invoices
Type covering letter when paying a creditor
