Growth and Outsourcing Flashcards
Merger means…
When two businesses join together, each have a share in the others business which means it’s mutually beneficial
Integration means…
Growth which occurs externally from the business
Takeover means…
A forced often hostile deal when a business buys a share in another business
Horizontal means…
When two business who sell the same product or service join together
Horizontal advantages are…x4
Reduces competition
Increases market share/market leader
All customers and sales from other business gained
EOS
Horizontal disadvantages are…x3
CMA could get involved if customers aren’t getting best price
Quality may suffer do the lack of competition
Higher prices charged to customers
Backwards vertical means…
Taking over the stage before your business e.g. costs coffee taking over a coffee plantation
Forwards vertical means…
Taking over the stage after your business e.g. Jean manufacturer taking over a jeans shop
F+B advantages are…x4
Ensures sales
Ensures deliveries are on time due to control of a raw materials
Ensures quality
Saved profit from cutting out middle man
F+B disadvantages are…x3
Lose focus on core activities
Lack of knowledge and experience
Monopoly of integration- when customers don’t get the best price
Conglomerate means…
Taking over a business which is completely different
Conglomerate advantages are…x4
Overcome seasonal fluctuations meaning sales all year round, helps cash flow
Acquire assets from other business
Increased market share
Spread risk over multiple markets
Conglomerate disadvantages are…x4
Lack of knowledge and experiences in sector
Expertise and resources need to be shared
Lose focus on core activities
Too large to manage
Lateral means…
Taking over a business with a similar theme e.g. weetabix and alpen
Lateral advantages are…x2
Increased market share, increasing customer base
Acquire customers, sales and assets that can be used as businesses compliment each other