Technology and Audiences of the Future

Question 1

What is the multi-screen experience?

Answer 1

TV and Internet working together; Control of content; Touch responsive; Tailored consumer habits

Question 2

What is the power of the audience?

Answer 2

Empowered viewers; Willing to engage; Create ecosystem of interactive media with TV; Care about the new TV; Bottom-up influential; Ultimate collaboration of producer and consumer

Question 3

What is the new dimension of TV?

Answer 3

3D technology with no glasses, all senses; Immersive response; Video games setting standard

Question 4

What is the evolution of advertising?

Answer 4

Deeper relationships through interaction; Social Media; Attracting right viewers by understanding who is watching by own activity; Good storytelling/content is key

Question 5

What are some future programming trends?

Answer 5

Personalized subject matter; Reality TV; Entertained while you shop; Cross-Marketing; Augmented Reality

Question 6

What is next for TV?

Answer 6

Artificial intelligence; Mobile device interface; Pulling together favorites; Holograms

Question 7

OLED (Organic Light-Emitting Diode)

Answer 7

Organic device with better quality, more durable, instant, seamless, thin