Programming

Question 1

What are some traditional TV classification systems?

Answer 1

Morning, Daytime, Early Evening, Primetime, Late Night, News, Commercial, Promotions/PSAs

Question 2

What are types of News programs?

Answer 2

• Variety News (Today, GMA)
• Local News
• Late Morning Variety (The View, Rachael Ray)

Question 3

What are types of Children’s programs?

Answer 3

• Cartoons/Animations

- Educational (Mr. Rodgers, Barney, Sesame Street)

Question 4

What has the change been for Daytime programming?

Answer 4

• Decrease in soaps
• Increase in talk show
• Cooking shows and networks
• DIY
• 24/7 News
• Due to change in women working and spending less time at home

Question 5

What are types of Early Evening programs?

Answer 5

• Local news (4-6 block)
• News Magazines (evening news)
• Game Shows
• Syndicated re-runs

Question 6

What are the characteristics of Primetime programs?

Answer 6

• Most profitable
• Expensive ads
• 8-11 PM highest viewed
• Comedies and drama
• Special sporting events
• Network competitions
• September through May
• Summer is when new shows are premiered

Question 7

What types of programs are Late Night?

Answer 7

• Legacy of Tonight Show
• SNL
• Comedy/Variety programs

Question 8

What are some of the different news programs?

Answer 8

• 11 PM local
• 10 PM competitive
• Nightline/60 mins
• PBS BBC
• Colbert/Daily Show
• 24/7 news is primetime competition with celebrity journalism (Anderson Cooper)

Question 9

What are traditional ads for TV?

Answer 9

• 30 or 60 seconds

- Programs typically has 1-2 sponsors for household product like soap or toothpaste

Question 10

What are todays ads for TV?

Answer 10

• Viral response
• Open to highest bidder
• Infomercials and overnight TV
• Political ads

Question 11

What are promotions?

Answer 11

• Air time devoted to promoting specific programming on a network
• Keeps audience hooked
• Cross-promotions due to media convergence (ex: NBC and MSNBC)

Question 12

What are PSAs?

Answer 12

• Public Service Announcements
• FCC requirements for every broadcast network
• Minimum amount of air time
• Dedicated to public awareness and social causes
• Cancer, bullying, abuse

Question 13

How has language changed programming?

Answer 13

• Increase in hispanics in US changed

- Larger population in US, need to cater shows and ads to language

Question 14

What is Cord Cutting?

Answer 14

The Renaissance of TV

Question 15

The Renaissance of TV

Answer 15

-New delivery systems that are web-based, mobile, on demand

Question 16

What does ESPN have potential with for programming?

Answer 16

• Partner with web based content delivery system

- 98 million subscribers

Question 17

Who founded Netflix?

Answer 17

• Reed Hastings
• Marc Randolph
• 1997

Question 18

How was Netflix different before?

Answer 18

• Originally offered over 900 DVD titles
• Mail only DVD service per transaction
• Subscriptions 1998

Question 19

Netflix 2002

Answer 19

-Company goes public

Question 20

Netflix 2003

Answer 20

-One million subscribers

Question 21

Netflix 2008

Answer 21

-TV Streaming

Question 22

Netflix 2012

Answer 22

-60% more streaming than subscriptions

Question 23

What is Hulu?

Answer 23

• Ad Supported/Sub service that allows streaming
• Founded March 2007
• 1.5 million users 2011

Question 24

Who does Hulu have an exclusive contract with?

Answer 24

Criterion Collection

Question 25

DVR

Answer 25

• Mechanical device that uses internal storage to record programs
• Only 1.2% households has in 2006
• 42.2% of households in 2011
• Issue comes with commercials and piracy

Question 26

Yahoo TV

Answer 26

• Expands video offering with expanding TV network deals, original programming
• Partners with big TV brands to deliver identifiable programming

Question 27

Yahoo Partnerships

Answer 27

• Finance: CNBC
• Sports: NBC Universal
• News = ABC

Question 28

Amazon Studios

Answer 28

• Children and Comedy
• Entire submission is reviewed and judge to process and pass scripts
• Fans become reviewers