Programming Flashcards
What are some traditional TV classification systems?
Morning, Daytime, Early Evening, Primetime, Late Night, News, Commercial, Promotions/PSAs
What are types of News programs?
- Variety News (Today, GMA)
- Local News
- Late Morning Variety (The View, Rachael Ray)
What are types of Children’s programs?
- Cartoons/Animations
- Educational (Mr. Rodgers, Barney, Sesame Street)
What has the change been for Daytime programming?
- Decrease in soaps
- Increase in talk show
- Cooking shows and networks
- DIY
- 24/7 News
- Due to change in women working and spending less time at home
What are types of Early Evening programs?
- Local news (4-6 block)
- News Magazines (evening news)
- Game Shows
- Syndicated re-runs
What are the characteristics of Primetime programs?
- Most profitable
- Expensive ads
- 8-11 PM highest viewed
- Comedies and drama
- Special sporting events
- Network competitions
- September through May
- Summer is when new shows are premiered
What types of programs are Late Night?
- Legacy of Tonight Show
- SNL
- Comedy/Variety programs
What are some of the different news programs?
- 11 PM local
- 10 PM competitive
- Nightline/60 mins
- PBS BBC
- Colbert/Daily Show
- 24/7 news is primetime competition with celebrity journalism (Anderson Cooper)
What are traditional ads for TV?
- 30 or 60 seconds
- Programs typically has 1-2 sponsors for household product like soap or toothpaste
What are todays ads for TV?
- Viral response
- Open to highest bidder
- Infomercials and overnight TV
- Political ads
What are promotions?
- Air time devoted to promoting specific programming on a network
- Keeps audience hooked
- Cross-promotions due to media convergence (ex: NBC and MSNBC)
What are PSAs?
- Public Service Announcements
- FCC requirements for every broadcast network
- Minimum amount of air time
- Dedicated to public awareness and social causes
- Cancer, bullying, abuse
How has language changed programming?
- Increase in hispanics in US changed
- Larger population in US, need to cater shows and ads to language
What is Cord Cutting?
The Renaissance of TV
The Renaissance of TV
-New delivery systems that are web-based, mobile, on demand
What does ESPN have potential with for programming?
- Partner with web based content delivery system
- 98 million subscribers
Who founded Netflix?
- Reed Hastings
- Marc Randolph
- 1997
How was Netflix different before?
- Originally offered over 900 DVD titles
- Mail only DVD service per transaction
- Subscriptions 1998
Netflix 2002
-Company goes public
Netflix 2003
-One million subscribers
Netflix 2008
-TV Streaming
Netflix 2012
-60% more streaming than subscriptions
What is Hulu?
- Ad Supported/Sub service that allows streaming
- Founded March 2007
- 1.5 million users 2011
Who does Hulu have an exclusive contract with?
Criterion Collection
DVR
- Mechanical device that uses internal storage to record programs
- Only 1.2% households has in 2006
- 42.2% of households in 2011
- Issue comes with commercials and piracy
Yahoo TV
- Expands video offering with expanding TV network deals, original programming
- Partners with big TV brands to deliver identifiable programming
Yahoo Partnerships
- Finance: CNBC
- Sports: NBC Universal
- News = ABC
Amazon Studios
- Children and Comedy
- Entire submission is reviewed and judge to process and pass scripts
- Fans become reviewers
