Convergence and Media Ownership Flashcards
Convergence
The tendency for different technological system to evolve toward performing similar tasks
Convergence can refer to previously separate communication technologies such as ________
Voice, Data, Video
What does increased customer satisfaction lead to?
Larger audiences, Increased convenience, Better experience, Choice of platform for content viewing
Convergence and Visibility
Cross-Promotion; Extra Content; Logos and Ads increase exposure; Increased exposure of other media within an organization or media outlet
Convergence and the Future
Technology is driving force; Computer sizes go down while speed goes up; Things like the Xfinity player app
Convergence in Practice
Saves money; Consolidates resources
Example of convergence in practice
One reporter can write a story, comment on it on TV, discuss it on radio, and publish it on other media outlets
Ownership in 1983 vs. 2011
50 corporations owned all US media in 1983; 6 corporations own all media in 2011
1984 Cable Act
Pre-emted local regulation and nationalized the cable system into large corporate franchises
Telecommunications Act of 1996
Amended the CA of 1934; Allowed media cross ownership
What was the goal of the Telecommunications Act of 1996
To deregulate converging broadcast and telecom markets; To let anyone into the communications business and let them compete
What impact does media ownership have on us today?
Since these corporations are manipulating what we hear/read each day, we need to make sure we are careful to realize who is feeding us the information before always believing it
The Big 6
Time Warner Disney VIACOM News Corp/Rupert Murdoch CBS Corporation NBC Universal/Comcast
Time Warner Ownership
Time, Warner Bros, TBS, TNT, Fortune, The CW, TMZ, New Line Cinema, Cartoon Network, HBO, Sports Illustrated, People
Disney Ownership
ABC, ESPN, A&E, Lifetime, Hollywood Records, Buena, SOAPnet
VIACOM Ownership
Paramount, MTV, Nick, Spike TV, TV Land, VH1, The Movie Channel, CMT, Comedy Central, BET
News Corp/Rupert Murdoch Ownership
Dow Jones, Fox, NY Post, MySPace, STAR, DIRECTV, WSJ, Sky
CBS Corporation
CBS, CNET, Showtime, TV.com, CW network (50%), Infinity, Simon & Schuster, Westwood
NBC Universal/Comcast
Bravo, Oxygen, NBC, Weather Channel, Telemundo, Scifi, Trio, Universal
Clear Channel
Owns more than 1,000 radio stations across the US
The Internet Ownership
Mainly controlled by Google, Microsoft, Yahoo
How can we control the Future of TV despite the media ownership?
Not be passive, Analyze, Active/Assertive, Change the channel
