Convergence and Media Ownership Flashcards
Convergence
The tendency for different technological system to evolve toward performing similar tasks
Convergence can refer to previously separate communication technologies such as ________
Voice, Data, Video
What does increased customer satisfaction lead to?
Larger audiences, Increased convenience, Better experience, Choice of platform for content viewing
Convergence and Visibility
Cross-Promotion; Extra Content; Logos and Ads increase exposure; Increased exposure of other media within an organization or media outlet
Convergence and the Future
Technology is driving force; Computer sizes go down while speed goes up; Things like the Xfinity player app
Convergence in Practice
Saves money; Consolidates resources
Example of convergence in practice
One reporter can write a story, comment on it on TV, discuss it on radio, and publish it on other media outlets
Ownership in 1983 vs. 2011
50 corporations owned all US media in 1983; 6 corporations own all media in 2011
1984 Cable Act
Pre-emted local regulation and nationalized the cable system into large corporate franchises
Telecommunications Act of 1996
Amended the CA of 1934; Allowed media cross ownership
What was the goal of the Telecommunications Act of 1996
To deregulate converging broadcast and telecom markets; To let anyone into the communications business and let them compete
What impact does media ownership have on us today?
Since these corporations are manipulating what we hear/read each day, we need to make sure we are careful to realize who is feeding us the information before always believing it
The Big 6
Time Warner Disney VIACOM News Corp/Rupert Murdoch CBS Corporation NBC Universal/Comcast
Time Warner Ownership
Time, Warner Bros, TBS, TNT, Fortune, The CW, TMZ, New Line Cinema, Cartoon Network, HBO, Sports Illustrated, People
Disney Ownership
ABC, ESPN, A&E, Lifetime, Hollywood Records, Buena, SOAPnet
