Social TV

Question 1

How is Social TV still relevant to society?

Answer 1

Audiences are growing stronger and expectations are evolving

Question 2

What is social TV?

Answer 2

Technologies surrounding TV that promote communication and social interaction related to program content; Watching TV while engaging in real-time communication and interactivity with shows

Question 3

Interactive TV

Answer 3

Lets viewers interact with the set

Question 4

Social TV

Answer 4

Lets viewers interact with other people watching in different locations

Question 5

Smart TV

Answer 5

Hardware providing the interactive TV experience

Question 6

Convergence

Answer 6

Internet is meshing with TV; TV becoming as social as computers

Question 7

How does Social TV make money?

Answer 7

Like/Follow/Click/RT

Question 8

Direction

Answer 8

Providers surveying audiences; Need complicated infrastructure but it is costly

Question 9

Ex of Direction

Answer 9

Twitter tweets used as votes for competitions

Question 10

Analytics

Answer 10

Social TV is here to stay and evolve; Innovation and tracking trends

Question 11

Netflix and House of Card

Answer 11

People like to be control of how they watch; Netflix releases binge of shows