Technology Flashcards
The advantages of technology: to the sponsor
Easier to see logos due to enhanced viewing quality.
More coverage of sports provide more opportunities to see products.
Advertising opportunities during breaks on TV.
Better standard of play using improved equipment encourages more sales
advantages of technology: to the performer and sport
Improved clothing, equipment and footwear to improve performance such as running blades for disabled athletes.
Improved clothing, equipment and footwear to improve safety such as ski helmets and head guards in boxing.
Improved security at a venues such as cameras and metal detectors.
Better facilities such as velodromes for cycling
Better decisions by officials due to technology support such as VAR
Better drug testing to prevent cheating
advantages of technology: to the spectator
Multiple viewing platforms such as TV tablet mobile phone.
Better picture and sound creating a better viewing experience.
Interactive options such as player cam
Increases enjoyment as a result of better performances due to technology.
Increased interaction at live games for decisions VAR and Hawkeye
Advantages of technology: to the official
Technology support means less chance of errors as it provides additional help to reach the right decision e.g. VAR Hawkeye hotspot.
Improved timing devices mean more accurate results.
Wi-Fi allows for improved communication with officials and technicians
disadvantages of technology: to sponsor
They need to provide more funding to buy equipment for performance as they stay at the top of their game and give access to the best medical support to keep them fit such as ice baths and hypoxic tense.
Sponsored players may be found cheating which reflects badly on sponsor
Disadvantages of technology: to the performer and sport
The cost of equipment increases.
State of the art facilities cost more.
Technology can go wrong.
Repairs are expensive.
Technology can be inaccurate.
The human part of lucky decisions is lost.
People can watch at home rather than attend live games.
Players/performers unable to afford modern technology are at disadvantage
disadvantages of technology: to the spectator
breaks and play waiting for decisions is boring.
Technology changes the nature of the sport.
They have to pay to view some sports.
They have to pay for specialist sports channels.
Technology is expensive 3-D and ultra HD TVs.
They don’t experience the excitement of watching the match live
disadvantages of technology: to the official
They become reliant on the technology.
Technology can go wrong.
Technology highlights the officials errors.
Decisions are challenged more owing to loss of respect for officials and judgement
