techniques of propaganda (7)

Question 1

what is name calling?

Answer 1

-> negative labels to describe an opponent or an opposing idea.

->This technique aims to create fear, dislike, or prejudice against the targeted person or group without providing evidence to support these negative attributes.

->By attaching derogatory names or terms, the propagandist seeks to undermine the credibility and character of the opponent, making it easier to dismiss their arguments or actions.

-incites fear
-dehumanizing

Question 2

what is cardstacking?

Answer 2

-selectively presenting information to emphasize one side of an argument while suppressing or omitting opposing viewpoints.

chracteristics:
-selective information
-distorition
-certain emphasis

Question 3

what is bandwagon?

Answer 3

persuading people to adopt a particular behavior, belief, or attitude because** “everyone else is doing it.”** This technique leverages the human desire to belong to a group and the fear of being left out or being in the minority.

characteristics
-> popularity appeal
->peer pressure

Question 4

testimonal

Answer 4

involves using endorsements from celebrities, respected figures, or satisfied customers to promote a product, idea, or cause. The aim is to leverage the credibility, popularity, or authority of the individual giving the testimonial to persuade the audience to adopt the same viewpoint or take a particular action.

->false “credibility”
->false emotional connection

Question 5

what is “transfer”?

Answer 5

associating the authority, prestige, or positive qualities of a respected person, symbol, or institution with something else to make it seem more credible, appealing, or acceptable.

This technique aims to transfer the positive feelings or respect for one thing to another, thereby influencing the audience’s perception.

chatacteristics:
-association
-negative and positive connotations
-symbolism
-indirect messaging

Question 6

what is glitter generality?

Answer 6

vague, emotionally appealing phrases that are associated with highly valued concepts and beliefs. These statements are often positive and upbeat but lack specific information or concrete evidence.

The aim is to evoke strong emotional responses and garner approval without providing detailed or substantiated arguments.

characteristics:
-vaugue terms ie: “freedom” “justice” “prosperity” “innovation” and “strength”

-lack of detail

Question 6

what is plainfolks?

Answer 6

presenting a message in a way that makes the speaker appear as an ordinary person who can r**elate to the everyday experiences **and concerns of the audience. The aim is to build trust and credibility by making the speaker seem relatable and down-to-earth, suggesting that their ideas and viewpoints are shared by common people.

characteristics
-> relatability
->simple language
-personal anecdotes