Technical experiences Flashcards
UWiB Director of Administration
Keep track of meeting attendance, who’s meeting membership requirements
Mostly use Google Sheets
Manage main UWIB gmail account
Answer common questions from prospective members (how do I join, how do I pay dues)
Respond to people asking to share their job opportunities with our members
Develop weekly email newsletter
Promote our meetings and events
Find content (internship opportunities, events members would like, on-campus jobs)
Track open rates and click rates
Redesign from last quarter
Fit with this year’s marketing aesthetic and make it look slightly more modern
Had to work with limitations (mailchimp designs, free version, etc.)
Assist with weekly events
Socializing with members
Setting up materials/event prep (sign, check in forms, etc.)
Take notes during team meetings, evaluate event pros/cons, brainstorm event ideas
Led check in and check out process for fundraiser
Trained volunteers for check in and check out (reading spreadsheet, giving people name tags) coat check, and handing out drink tickets
Checked in people in on spreadsheet
Check out: operated credit card reader
Work with other teams:
Finance: track membership dues
Marketing: ensure same branding across all platforms
Committee heads: track who’s in what committee
AMA Agency - Director of Internal Communications
Main job: resource for consultants, making sure that their experience is worthwhile
Develop workshops on marketing related skills (SEO and social media analytics) and presentation skills
Create powerpoints on best practices for interacting with clients and presentations
Update material based on new insights and recommendations from team members
Collect feedback from consultants
(Ex: more socials, more community → plan a team bonding/social
More technical skills → did a workshop on powerpoint, I asked one of the other exec members who was majoring in informatics to do a workshop on tableau)
MKTG 450
Group project: work with local restaurant near UW to improve their building exterior
Researched: ideal colors, signage, lighting, and decor
Created survey on how restaurant exteriors impact whether people want to go there and distributed to UW students
Results: improved lighting, more use of colors, maintenance (fixing broken signage)
Group had to come up with improvements in accordance with budget (15-100k?)
Made a presentation summarizing research and recommendations and presented to business owner
Write Linkedin style blog posts/articles on marketing topics (Victoria’s Secret case study, improving design of Goodreads app - swipe feature)
I BUS
Trade fair:
Everyone was assigned a country
Students acted as foreign “investors”
Each group had to present on why everyone should invest in their country
My group: Argentina
Challenge: economy was bad (high inflation)
Strategy: focus on future potential/the few positives (open minded consumers, growing environmental and energy sectors etc.)
Substantial amount of work - 18 page paper, presentation/poster board
Marchon eyewear internship
On the brand management team
Remote
Main project: brand briefs
Powerpoints that outlined top styles and trends for each brand, target consumer
Also showed competitor’s top styles
12 total
Worked with 4 brand managers
Filed product order forms for trade shows/PR packages
Wrote copy (new product launch, needed descriptions for website)
Helped with presentation slide design
Soft skills: communication, collaboration
Learned how to work in a team and how the team communicates
Learned the company’s business model/how the eyewear industry operates
Marchon was the distributor, would sell the product to retailers and doctors offices
Got to sit in on meetings with the account management team
AMA Agency - project manager
Project Manager:
Fathom Branding - marketing agency that had just launched
Needed help with social media, website design, SEO, and overall campaign ideas
Role was focused on: managing/coordinating the project, being a liaison for communicating between the team and the client
Led a team of 4 consultants
Leadership style: collaborative, asking for input to divide up the tasks/what they wanted to work on
Team dynamic: got better once we got to know each other as people
Coffee shop meeting
Weekly: Met with the team first to go over what they had worked on + agenda, then clients would join the call
First: met with clients to figure out their goals and what they wanted from working with us
Created project scope: outlined deliverables and what we were going to work on throughout the quarter + when it would be due
Main areas: social media content, campaign ideas, SEO
Competitor analysis: looked at other Seattle agencies to see what they were doing
Website, social media
Campaign ideas: team brainstorming → told everyone to come up with 2 ideas then we met up together and decided which ones we would flesh out more (assigned 2 people to that)
Spotify wrapped style Instagram story to showcase client work (photos, style, quick digestible summary of work done)
Available to answer any questions from consultants about expectations/deadlines/deliverables
Guided the creation of the final presentation (provided feedback, template, etc.)
AMA Agency - Hot Tub Boats
Hot Tub Boats: local Seattle company that makes boats out of hot tubs
Wanted help with: SEO, social media
Wrote blog posts for SEO, in accordance w/ what the client’s goals were
BCMU
Class: about effective presentation and communication
Presentation on an issue in Washington state: whether or not to tear down a dam and increase salmon populations for orcas
Arguments: fish/orcas will be fine, loss of hydroelectric power, cost
3 person group
Interviewed an expert, do our own research, put everything together concisely into a presentation
Benefitted from each other’s feedback while we were working on the project
MKTG 301
Develop a new product for an existing company
7 person group
Created a new product for Hydroflask:
Cup holder insert for cars: since most of their bottles are too big to fit in the traditional cup holder
Where to sell: Hydroflask website, Amazon, REI
Made it correspond with brand values: Hydroflask values environmental friendliness, so we decided that the product should be made out of sustainable materials (metals instead of plastic)
sell at outdoor retailers (REI) as well as online (Amazon + Hydroflask website)
partner with outdoor/travel influencers
Freshman internship
Company that sold therapeutic gardens to senior living centers
Sales
Called leads when they responded to form on website
Drafted contacts and proposals
Marketing
Found content for social media (articles)
Drafted email campaigns (Mailchimp) to promote discounts
Tracked and analyzed open + click rates so we knew where to focus sales efforts
Worked w/ CEO, marketing manager, other interns
AMA Agency - Mona Foundation
Nonprofit in the education sector - focused on educating girls around the world
Wanted help with encouraging young people to be interested in philanthropy
Surveyed college students on how they heard about local charities - social media was the main factor
Gave them ideas for social media improvements and content (Instagram) - feature stories from individual people that the foundation impacted
Use all features
Instagram reels, story highlights, etc.
Twitter interaction: polls, retweets
Get onto TikTok
Visual cohesion
SEO keywords to work into website
Other ideas: virtual trivia night, campaign to inspire staff and volunteers to share what they love about learning
AMA Agency - Ballyhoo Hot Sauce
Local Seattle hot sauce company
Wanted help with social media
Gave him a content calendar and guidelines for how often he should be posting (extra?)
Some ideas for redesigning his website (easier to navigate and user friendly)
MKTG 456
Group projects: 3 advertising creative briefs (pizza, beer, plastic straw reduction)
Utilized market research data (Mintel, Passport)
Me specifically: looked into a lot of the market research databases
Defined the target market, define objectives (+ quantifying them), come up with a positioning statement, creative ad (print, digital or tv depending on the project)
Interesting: able to practice the process of developing an ad campaign from start to finish, just condensed
Also got a lot of good, really detailed feedback from the professor
Voted #1 for Heineken beer pitch, plastic straw pitch got good feedback too
Internship - Revlon
On the hair color and beauty tools team
Conducted research on trends for lip and eye makeup for next year campaign:
Market (mintel, nielsen, numerator, etc.) (didn’t have access some data, had to ask people to pull it for us)
Trend research, more aesthetic (observational, social media, online articles) (smaller trends - this was harder to predict for ‘24)
Challenge: paywalled reports, didn’t have access to some of the databases other teams had, trouble forecasting that far ahead
Pulled data from various other reports people sent me, looked into journalism/articles for more qualitative insights
Looked @ Revlon vs. category (sales, purchase overlap, buying occasions, to see if there were any spikes during the campaign timeframe)
Presented research to team + others (influencer/pr, trade marketing) for feedback
Added slides to brief
Consumer insights to support theme of tentpole campaign (lip/eye focus)
Put together recap presentation on Revlon sponsored part of overall event
Store visits: looked at competitors, price points, merchandising displays, etc.
(Was supposed to do) editorial: brainstorm editorial topics, especially so that tools/HC could cross-sell w/ CC
Helped e-com manager label/package products to be shipped to Target for some kind of virtual try-on project
Hard skills: analyzing market data
Soft skills: presentation and communication, learning how to present research and findings
Business Britain Study Abroad
3 weeks in London
Company and cultural visits
Prepared a brief on a company visit for the rest of the group, send a thank you note after (mine was Amazon UK)
Focus was on innovation and post-Brexit economy
Government agencies (like the Department of Trade)
Various other companies (ex: 3d print, energy company, global companies like Microsoft, Amazon, and Starbucks)
Wrote a paper afterward on a related topic (mine was the retail and e-commerce industry in Britain)
Beneficial: exposure to another country’s business environment, getting to meet and learn from new people
