resume - short (dentsu) Flashcards
study abroad
Three weeks in London, visited various companies across different industries
Got to hear how the business works and how it was impacted by Brexit (examples: 3D printing company, Amazon, Starbucks)
Revlon
Big picture trends: what people value about cosmetics/what they want out of cosmetic usage
Aesthetic trends: clean/simple, metallics, shimmers, grunge, etc.
digital: hashtags popular on social media, virtual try-on tech
Retail: sales trends in-store/consumer purchase overlap of certain products and purchase occasions
Used: Nielsen, Numerator
Analyzed Revlon brand sales for eye and lip products vs. the category as a whole, as well as cross purchase data, looking for spikes and identifying where the brand had room to grow
Sales: room for cross purchase growth w/ eye and lip products
values: makeup more experimental, showcase self expression
Aesthetics (harder to predict): shimmer, sparkles, clean girl, grunge
Marchon eyewear
Top styles (demographics for each), competitor styles, market trends
Market trends: retailer website (LensCrafters) observing any noticeable patterns in shape, color, material, etc.
Created slides for presentations for the accounts team (new launches)
Filed order forms for samples sent to influencers
Wrote copy for new styles for PDP pages
UWiB Director of Admin
Used Mailchimp
Tracked metrics (open, click rate) to see how relevant the content was for members
Managed spreadsheet with a list of members, tracked who was meeting membership requirements
Tracked event attendance for weekly events, reported at weekly executive team meetings (used for planning to see which events were most successful)
Brainstorming: general ideas (intl. business, entertainment, tech, workshops, socials, etc.) + figuring out structuring (x number of speakers, we could have them be in a panel, predetermined questions, etc.)
General admin: setting up signage + check in form, getting materials from storage (like snacks, papers/pens, etc.)
UWiB gold member
Instagram graphics, print posters
Fall Q 2020
Only a couple, 2-3
Found on google maps or past contacts, sent a brief email with instructions for mailing certificates
AMA Agency Project Manager
Helping a local branding/marketing agency that just launched
Market analysis: seeing what other agencies in Seattle were doing/marketing themselves
Social media: how could they use it to showcase client work? (e.g, highlights on IG showing before/after, behind the scenes content, etc.)
Search engine optimization: list of SEO keywords to incorporate into website
Site design: fixing minor discrepancies in font, color, etc. to make it easier to read
Scheduling meetings, understanding their goals, figuring out what deliverables we were going to work on to meet those goals
Updating on progress and changes
AMA Agency Consultant
Small business owners were busy with other stuff, marketing got put on the back burner
Exact work varied/depended on the client - but mainly social media and search engine optimization work - did research on best practices as well as utilizing our own observation of their external communications/marketing presence and compiled them into reports for the clients
Small business owners were busy with other stuff, marketing got put on the back burner
Examples: creating a list of SEO keywords to incorporate into their website, creating a social media content calendar w/ best times to post, ideas for social media content
Google Analytics Certification
Since I’ve graduated I’ve ben trying to work on my digital marketing skills by taking certifications, so I did a google analytics one. Taught me how to look at various reporting/measurement features like acquisition, engagement, purchase data, in Google Analytics 4
HubSpot paid media course
goes over the basics of setting up a paid media strategy
intro-level explanation stage of the process: planning, buying, reporting
