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MKT1002 Semester 1 > Targeting and positioning > Flashcards

Targeting and positioning Flashcards

1
Q

Targeting (DAMP)

A

Distinct
Accessible
Measurable
Profitable

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2
Q

4 targeting approaches

A

Focused
Customised
Undifferentiated
Differentiatiated

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3
Q

Positioning

A

Adjusting physical and communicative attributes of the product to occupy a place in the consumer’s mind

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4
Q

4 successful characteristics of positioning

A

Consistent
Clarity
Competitiveness
Credibility

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5
Q

5 Segment attractiveness factors

A 
Market growth
Segment profitability
Segment growth
Competitive intensity
Cyclical nature
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6
Q

3 Business segments

A

Organisational size
Geographic location
Industry type

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MKT1002 Semester 1 (9 decks)

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