Marketing concept Flashcards
1
Q
Define marketing
A
The management process of anticipating, identifying and satisfying consumer requirements profitably
2
Q
What are the 3 components of market orientation?
A
Customer orientation Competitor orientation Inter-functional coordination
3
Q
4 Marketing periods
A
Production period 1890’s-1920’s Sales period 1920’s-1950’s Marketing period 1950’s-1980’s Societal marketing period 1980’s-present
4
Q
What are the 4 P’s
A
Product Place Price Promotion