Marketing concept Flashcards

1
Q

Define marketing

A

The management process of anticipating, identifying and satisfying consumer requirements profitably

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2
Q

What are the 3 components of market orientation?

A

Customer orientation Competitor orientation Inter-functional coordination

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3
Q

4 Marketing periods

A

Production period 1890’s-1920’s Sales period 1920’s-1950’s Marketing period 1950’s-1980’s Societal marketing period 1980’s-present

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4
Q

What are the 4 P’s

A

Product Place Price Promotion

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