Marketing channels and retail Flashcards

1
Q

Define marketing channel

A

Organised networks linking producers and manufactures with consumer purchaser and user

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2
Q

Channel management (4)

A

Using intermediaries
Channel design
Strategy
Channel intensity

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3
Q

Intermediaries

A

Wholesalers and distributors who reduce the complexity of exchange

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4
Q

Channel design

A

Considers economics, coverage and control

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5
Q

Strategy

A

Decisions on how many intermediaries there should be between producer and consumer

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6
Q

Intensity

A

How exclusive distribution should be to intermediares

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7
Q

Disintermediation vs. Reintermediation

A

Reduction of intermediaries vs. expansion

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8
Q

3 types of Vertical marketing system (VMS)

A

Corporate
Contractual
Administered

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