Marketing channels and retail Flashcards
1
Q
Define marketing channel
A
Organised networks linking producers and manufactures with consumer purchaser and user
2
Q
Channel management (4)
A
Using intermediaries
Channel design
Strategy
Channel intensity
3
Q
Intermediaries
A
Wholesalers and distributors who reduce the complexity of exchange
4
Q
Channel design
A
Considers economics, coverage and control
5
Q
Strategy
A
Decisions on how many intermediaries there should be between producer and consumer
6
Q
Intensity
A
How exclusive distribution should be to intermediares
7
Q
Disintermediation vs. Reintermediation
A
Reduction of intermediaries vs. expansion
8
Q
3 types of Vertical marketing system (VMS)
A
Corporate
Contractual
Administered