Price Flashcards
1
Q
6 purposes of price
A
Revenue generator Flexible Strategic and tactical Communicates Positions Distinctive
2
Q
Price perception factors (4)
A
Antecedents
Price perception
Willingness to pay
Purchase behaviour
3
Q
5 C’s of pricing
A
Customer Cost Competition Channel members Compatibility
4
Q
4 Pricing approaches
A
Cost oriented
Demand oriented
Competitor oriented
Value oriented
5
Q
Pricing consideration for new products
A
Skimming vs. penetration
6
Q
4 pricing objectives for existing products
A
Hold
Build
Harvest
Reposition
