Targeting

Question 1

Mass Marketing

Answer 1

try to reach as many people sd you can
pl: Spar, Tesco
they have products in all price ranges

Question 2

Differentiated/Segmented marketing

Answer 2

pl: Penny
only for lower (or higher) income people

Question 3

Niche marketing

Answer 3

same as segmented marketing, but for a smaller group of people, very specific
pl: shop that sells special foreign food
-› they are more expensive

Question 4

Types of targeting

Answer 4

-› Mass marketing
-› Differentiated/Segmented marketing
-› Niche marketing