Market segmentation

Question 1

Demografic segmentation

Answer 1

-› Age
-› Gender (“Pink-tax”)
-› Religion
-› Family characteristics
OINK (one income, no kids)
DINKY (double income, no kids yet)
Family Friendly
-› Ethnic grouping (radio stations in different languages, mcdonald’s + black people story)

Question 2

Geographic segmentation

Answer 2

-› Regions of a country or “area” (urban or rural)
-› climate conditions

Question 3

Psychocgaphic segmentation

Answer 3

-› Social status/Economic status/Profession
-› Likes/dislikes
-› Values (like animal testing, recycling)

Question 4

Types of segmentation?

Answer 4

-› Geographic segmentation
-› Demographic segmentation
-› Psychographic segmentation