Target market

Question 1

TARGET MARKET 1

Answer 1

The chair is at an expensive price because of the materials that have been used to create a sense of luxury and how new it looks even if it were made 50 years ago. It would only be accessible to people with disposable income. This is clearly exhibited in the quality shock mounts on the rear of the backrest and the fine stretched leather fabric over the seating

Question 2

TARGET MARKET 2

Answer 2

This type of chair would mainly appeal to people who are normally at home and like to be in a comfortable place when reading, watching TV, resting, etc. It assured the user that it’s very homely and will have a feel of relaxation to the chair. This point is made by the artists use of soft leather which ages and wrinkles to the user as the years go by

Question 3

TARGET MARKET 3

Answer 3

The age range for this chair may be a little older because of how the chair has been built. Children are normally very hyperactive and teenagers will sit in their room normally. The chair could provide comfort for the user after a long day at work. This is shown in the slightly tilted angle of the chair making it look more inviting and comfortable to sit on

Question 4

TARGET MARKET 4

Answer 4

The Eames chair and Ottoman aren’t for everyone’s taste and it could appeal to people who are interested in a more modern and contemporary feel. The look is clean and precise. The leather used for the chair is for people who enjoy a softer cushion feeling in their home, hence the use of a neutral coloured ,fine, button- upholstered leather