Target audience of Tide Flashcards
1
Q
Who is the target audience?
A
Women who would have some responsibility for the home: relatively affluent lower-middle class women who were attracted by time saving devices
2
Q
What did adverts of the time offer?
A
offered women representations of domestic perfection - whitest wash and cleanest floors - role was to look after men and children
3
Q
What happened after the war?
A
women returned to a mainly domestic sphere
4
Q
Where is the Tide advert from?
A
The war production co-ordinating committee entitled ‘We Can Do It!’
5
Q
Who does the Tide advert feature?
A
features the iconic ‘Rosie the Riveter’
