Social and Cultural Context of Tide Flashcards
1
Q
When was the advertisers dream decade?
A
The 1950s
2
Q
When did rationing end?
A
rationing ended in 1954
3
Q
What happened to inflation?
A
Inflation was low - giving most people disposable income which they were encouraged to spend on consumable products inparticular washing machines
4
Q
What percentage of sales of domestic products increase?
A
70% aided by advertising
5
Q
What was the boom in television aided by?
A
aided by arrival of commercial television increasing the platform by which adverts could reach audiences
6
Q
What was the mad men?
A
a US series that brought audiences into the world of the 1960s advertising. It shows versions of reality that could have well made the ‘Tide’ advert
