Audiences Flashcards
1
Q
Who were domestic products aimed at?
A
Despite the war domestic products continued to be aimed at women
2
Q
Who was the likely target audience?
A
-affluent lower-middle class women because of their supposed need for innovative domestic technologies and products
-Newly married women with young families (Clothing on washing line connotes this)
3
Q
How is the demographic constructed?
A
Constructed through the adverts use of women with whom the audience might personally identify with (uses and gratifications theory)
4
Q
Preferred reading (Stuart Hall)
A
Preferred reading of the advent is despite Tide being a new product Tide provides solutions to the audiences domestic chore needs
