Product Context ‘Tide’ Flashcards
What type of advertisement is Tide?
Tide is a historical advertisement - made to create a profit
When was tide produced?
produced in the 1950s
Who produced Tide?
Proctor & Gamble in 1946
What did Tide quickly become in america?
Tide quickly became the brand leader in America
What market was Tide released into?
Released into the domestic market
Who was the advertising agency for Tide?
D’arcy Masius Benton and Bowles (American agency also responsible for Santa image on Coca-Cola)
Why was the name of the company used in the advert?
the company is seen as a trusted brand
What was the print advert also accompanied by?
print advert was accompanied by radio and television adverts to build audience familiarity
How did they build brand familiarity with Tide?
they used the same housewife characters singing the praises of Tide
