target audience Flashcards

1
Q

what is a target audience ?

A
  • can be a group of people a certain age, gender, martial states
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2
Q

what is a target market

A
  • a group of curotomers a business has decided to aim its marketing efforts and its merhendise
  • a well defined tartlet market is the first element to a marketing straterogy
  • target market includes the 4 Ps
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3
Q

strategies for reaching target market

A
  • there are four basic approaches to satisfy target markets
  • mass marketing
  • differentiated marketing
  • concentrated marketing
  • mircromarketing
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4
Q

what is mass marketing

A
  • ignore market segments and aim for the entire market with one offer
  • for a product with a wide audience such as apple
  • will reach the largest amount of people
  • done tough radio, tv, and newspapers
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5
Q

define market segmentation

A

the process of diving a broad target market into subsets of consumers

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6
Q

why should designer be aware of market segmentation

A
  • so the know the possible market szie
  • what the share of the market is likely to be they are designing for
  • who the optional purchases are
  • expectations of the market
  • posistion to achieve market plan objective
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