product champion and entrepreneur Flashcards

1
Q

define product champion

A
  • products driven by the vision of one person or a small group of people
  • they drive new development of the products function and its recognition internally and externally.
  • ready to play a major co- ordinating role between designers, production and marketing
  • they work with others around them to push their product out into the market
  • product may be a bolder version or something compellty new it send the company into a new direction
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2
Q

define entrepreneur

A
  • people who have skills and initiative to take good new ideas to market and make right deiscions to make the idea profitable

the reward for the risk taken is the potential economic and entrepreneur could earn

  • an invuial who runs a buisnnes, person who tars risks starts new buisnenesses
  • many have technical know ages with which to produce a saleable product or to dieting new products.
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