primary and secondary research

Question 1

what is primary research

Answer 1

• the collection of data that doesn’t exist
• first hand from designer
• comes directly from the product market
• designed to answer specific questions of interest to the designer of manufacturer

Question 2

what information is gained from primary research ?

Answer 2

• looking and recording what people do and how they behave
• observing consumer behaviour
• involves questionaries to the consumer
• focus groups and consumer panels
• identify chaining aittidues towards products

Question 3

secondary research

Answer 3

• a collection of exidsint inofmrstion and data collected from databases, interment books
• research sunbecjts or expsnerments

Question 4

what do you gain form secondary research

Answer 4

• information on materials used n products
• ergonomic and anthropometric data
• specific data that already esxisits and is relevant to your products development