T7 Flashcards
1
Q
interval (cardinal) scale?
A
- No fixed zero
- -> temperature - cardinal scale
- quantitative
E.g.
- Can not say that 100/50=0 as the zero is not fixed as it is not mathematically correct
- But you can compare between different “suggestions”/intervals/numbers in the scale as its mathematically correct. (added values?)
2
Q
ratio scale?
A
- zero is fixed
–> weight
–> area
–> length
etc - cardinal scale
- quantitative
- can multiple and divide
3
Q
ordinal scale?
A
?
4
Q
The Additive value model?
A
- use when you already have only good options