swot Flashcards
1
Q
what does swot do
A
helps a business asses its competitive strength and the nature of its external environment
2
Q
what is swot
A
strengths, weaknesses , oppotnities , threats
3
Q
strengths and weakness example (evidence)
A
market share , profitability, efficient (unit costs), brand recognition and loyalty, value of the business, reputation for quality
4
Q
strengths and weakness example (evaluation)
A
focus on most important aspects , how sustainale are the strengths , how can the weakness be overcome
5
Q
oppotnities and threats
A
how to take advantage of opportunities , how to protect against threats ,role of risk management
