marketing mix Flashcards
what are the 7ps
product ,price,place,price,people,process,physical,promotion
product
describe the product ,
,the benefit it brings to the target audience and the unique selling point to competitors and then use jam
prices
describe the pricing stratergy used ,and then use jam
place
where the product will be sold eg website or irl , how customers will book the service and then use jam
people
desibe the people involved ,skills they have and skills they may need to make the business a sucess then include jam
process
how cutomers will pay for the product ,how to communicate with target audience , effectiveness of customer service then include jam
physical
environment the product will be sold in , layout , uniforms etc then use jam
promotion
realistic methods used to promote the business keep in mind campaign budget , state how much is used for each method then use jam