reliability and validity Flashcards
1
Q
what is reliability
A
the ability of a product , service or system to perform its intended function over a period of time.
2
Q
what is validity
A
the accuracy and relevance of data
3
Q
examples of why reliability Is good for a business
A
trust building , consistency , brand strength , impact in sales
4
Q
examples on why validity is good for business
A
good for decision making , sales data analysis