pestel Flashcards
what does pestel stand for
political , economic ,social , technological , legal/legislation , ethical/environment
what is pestel
framework for assessing key features of external environment facing a business
political
decisions taken by the government
example of political
tax , business policy , competition policy , industry regulation
example of economic
interest rates , consumer spending /income , exchange rates , business cycle
example of social
demographic change, impact pressure groups ,customer taste an passion ,changing lifestyles
example of technological
adoption of mobile technology,new production process,big data and dynamic pricing
example of legal/legislation
employment law, minimum living wage , health and safety laws,environmental legislation
example of enviromental /ethical
sustainability , tax practices, ethical sourcing ,pollution and carbon emissions