pestel Flashcards

1
Q

what does pestel stand for

A

political , economic ,social , technological , legal/legislation , ethical/environment

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2
Q

what is pestel

A

framework for assessing key features of external environment facing a business

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3
Q

political

A

decisions taken by the government

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4
Q

example of political

A

tax , business policy , competition policy , industry regulation

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5
Q

example of economic

A

interest rates , consumer spending /income , exchange rates , business cycle

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6
Q

example of social

A

demographic change, impact pressure groups ,customer taste an passion ,changing lifestyles

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7
Q

example of technological

A

adoption of mobile technology,new production process,big data and dynamic pricing

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8
Q

example of legal/legislation

A

employment law, minimum living wage , health and safety laws,environmental legislation

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9
Q

example of enviromental /ethical

A

sustainability , tax practices, ethical sourcing ,pollution and carbon emissions

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