structure

Question 1

whats included in af1

Answer 1

well written and logical structurec (4marks)

Question 2

what’s included in af2(marketing aims and objectives)

Answer 2

3 objectives and 2 aims-incoperate smart and then include jam (refer to your o+a throughout the actvitys) 8marks

Question 3

what’s included in af3 (market research )

Answer 3

summaries key themes from secondary and primary research + comment on reliability validity (refer to research throught) 12marks

Question 4

what’s included in af4 (justification)

Answer 4

use swot and either pestle or product life cycle - justify the choice of objectives and marketing mix (use research for evidence ) 10marks

Question 5

what’s included in af5 ( marketing mix )

Answer 5

marketing message .
detail about the 4ps and then add reference to the other 3ps , then how the marketing mix will be delivered and how they support each objective.
(refer to research to support choices ) 20 marks add jam to the ps

Question 6

af6 (budget and media )

Answer 6

table to show budget or talk about how and what the budget will be spent on, what on , when and how (include wider calculation and be realistic )8marks

Question 7

af7 (timeline)

Answer 7

when the marketing activities will take place , link back to the budget and marketing mix or do a gaant chart

Question 8

af8 (presentation )

Answer 8

good and logical structure and good use of technical words (4marks)