SWOT Flashcards
1
Q
Internal SWOT
A
Strengths, weaknesses
2
Q
External SWOT
A
Opportunities, threats
3
Q
Strengths and weaknesses
A
- Financial performance
- Other fictional areas
- Core competencies
- Short vs long term goals
- Alt performance measures e.g. Elkingtons TBL
4
Q
Opportunities, threats
A
- Political change
- Legal change
- Economic change
- Social change
- technological change
