Mass Marketing Flashcards
1
Q
Mass marketing is
A
When a business markets to the whole market with products
Ignores differences between various market segments
2
Q
When is used
A
Used in large markets
-> use economies of scales to drive down costs to facilitate mss marketing
3
Q
Pros
A
Less money for market research as entire market is targeted
4
Q
Cons
A
Intense competition, differentiating products is difficult in a saturated market
