Niche Marketing Flashcards

1
Q

Niche marketing is..

A

When marketing is focused on a specific set of customer needs within a market segment

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2
Q

Product proliferation

A

Big businesses can created niches within their products to have large economies or scale and choice

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3
Q

Pros

A

Brand loyalty
Meets specific customer needs

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4
Q

Cons

A

Reliant on specific niches
Limited market size

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