Niche Marketing Flashcards
1
Q
Niche marketing is..
A
When marketing is focused on a specific set of customer needs within a market segment
2
Q
Product proliferation
A
Big businesses can created niches within their products to have large economies or scale and choice
3
Q
Pros
A
Brand loyalty
Meets specific customer needs
4
Q
Cons
A
Reliant on specific niches
Limited market size